Businesses need to adapt to digital platforms or fall behind their competitors. Many consumers are becoming increasingly comfortable with, and now choose, to use mobile apps, social networks, and websites to browse and buy.
To keep up, businesses are investing in digital marketing experts and new software to keep them viable for the foreseeable future. One such digital investment is creating a dedicated landing page for specific business campaigns or promotions. Once your landing page is created, landing page optimisation, which refers to the process of improving the elements of your website’s landing page, will help drive conversions.
The landing page is the first page, visitors, often new visitors will see when they engage with your paid ad. This means it has to give the right impressions. The landing page contains different content and design elements such as images, videos, links, fonts, colour, and more.
As more innovations become available, businesses have more options for improving the efficiency and spectacle of their landing pages. For 2021, how do intend to keep your landing page attractive to continue to engage a steady stream of new customers to your site?
Bear in mind, Google penalises keyword stuffing tactics so be strategic when optimising your content with SEO keywords. You can invest in online visibility tools that will show you which keywords are trending in your niche or industry.
You also get to know keywords your competitors are using, allowing you to adjust your keyword strategy so you can outrank them in search results. However, this requires some existing knowledge of SEO practice. Engage an SEO expert to spot common SEO issues and guarantee results.
For instance, you might be selling an umbrella or a raincoat. Do not stop at featuring the product’s waterproof and durable designs. Include how it can protect the user from harmful UV rays and block raindrops from drenching them.
Just make sure that your product can deliver the benefits you promise. The clearer and quicker your website visitors see the product benefits on your landing page, the better.
Having a video as a portfolio right at the top also shows instead of tells visitors your capabilities, letting them evaluate these alongside the testimonials. The positive reviews and portfolio add credibility to your business and gives the impression you are a trusted professional in the industry.
Valentines’ Day, Christmas, or Summer Sales are popular examples of this. Remember that other stores will also showcase their own offers, so make sure yours stand out visually on the landing page.
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