If you are one of the 13% of employees in the United Kingdom working in retail, you know that even for the most natural retailer, it can sometimes be difficult to turn potential leads into closed sales. In every different industry, you need different skills and knowledge to show your customers that your solution is probably the best solution to their problem. Digital Marketing Company in Birmingham has ability to solve your problem.

The seven-step marketing process described in business books is a good start, especially as 40% of sales teams do not have a playbook — and a playbook or marketing strategy gives you a 33% chance of closing the sale at a higher price. The seven-step marketing process is just a good start, however, because you need to customize it for your specific business — and, most importantly, to your target customers as you deliver them through sales.

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7 Steps to Marketing


As the old saying goes, “Learn the rules as a professional to break them like an artist.” Once you have mastered the seven steps of the sales process that you can learn in a business class or sales seminar, then you can break the rules where you need to create a sales process, like a corrupt cop in a bad TV game, 't we follow the process but get results.

A 7-step textbook for the marketing process

What are the seven steps to a sales process according to many sales managers? The following steps provide a good overview of what you should be doing to gain potential customers, close sales, and keep your customers in repeat business and future referrals.

1. Prospect

The first of seven steps in the sales process is prospecting. In this section, you find potential customers and decide if they need your product or service — and whether they can afford what you offer. Assessing whether customers need your product or service and can afford it is considered appropriate.

Keep in mind that, in a modern sale, it is not enough to get one hope from the company: There are an average of 6.8 customers involved in regular purchases, so you will want to get used to mixing more, or communicating more decisions. -the makers on the buying side. Account maps are an effective way to identify these customers.

2. Preparation

The second stage enables you to prepare for the first contact with a potential customer, research the market and gather all the relevant information about your product or service. At this point, you improve your marketing presentation and adapt it to your client's specific needs.

3. Approach

In the proximity section, you connect with your client first. Sometimes this is a face-to-face meeting, sometimes it is by telephone. There are three common ways to deal with this.

● Premium Method: Introducing your potential client with a gift at the beginning of your communication

● Question method: Asking a question to get someone interested

● Product Method: Providing a potential sample or trial to a free person to review and evaluate your service

4. Presentation

In the introduction section, you actively demonstrate how your product or service meets the needs of your potential customer. The word presentation suggests using PowerPoint and providing a sales spiel, but it does not always have to be that way — you have to listen carefully to your client's needs and do something and respond appropriately.

5. Handling opposition

Probably less than seven steps of the sales process to manage the opposition. It is where you listen to the worries you will have and deal with them. This is also where most unsuccessful traders leave the process 44% of retailers leave the pursuit after one rejection, 22% after two rejects, 14% after three, and 12% after four, although 80% of sales need to follow at least five. -ups to convert. Effectively managing opposition and reducing anxiety separates good sellers from bad and big from good.

6. Closing

In the closing phase, you get a decision from the client to move on. Depending on the nature of your business, you might want to try one of these three ways of closing.

Other options are closed: Considering the sale and offering the option, when both options close the sale — for example, “Will you pay the full amount in advance or instalments?” or “Will that be cash or money?”

Additional Compensation Closed: Offering something extra to get a chance to close, such as a free month of service or discount

Parking is just around the corner: Creating an emergency by showing time is important — for example, “Price will go up after this month” or “We only have six places left”

7. Follow up

Once you have closed the auction, your work is not done. The tracking section keeps you connected with the customers you have closed, not only because of the powerful repetitive business but also referrals. And since retaining current customers costs six to seven times less expensive than getting new ones, maintaining relationships is important.

Sales process takeaways: What is important?

Now that you understand the seven basic stages of the marketing process, you can begin to tailor your product or service and customer base. Cut out unnecessary steps for your business and focus on your customer. You know the rules — now be prepared to break them in ways that will bring you closer to your customer and transform you from a marketing professional to a sales professional.

● Customer identification problem

You have a product or service you want to sell — what now? Anyone with a problem related to your area of expertise can be a potential customer. You will need to delve deeper into the acquisition process to learn specific consumer terms, needs, and pain points.

● Improving customer solution

Once you have identified problems for your products to solve, it is time to fix what is offered to fix those problems — and be prepared to explain how your product is a solution to the problems you have been offered.

Persistence

Tracking is not just after closing to get repeat business. As mentioned earlier, most customers do not buy right away. You have to manage the opposition and try, try, try again. This is where the seven-step marketing process does not include recurring methods, presentations, meetings, or calls in which you handle opposition. When that happens, it could be a 13-step marketing process or a 21-step marketing process, or ... you get an idea.

It is a good idea to stay connected — set a calendar to get in touch with potential customers, current, and past.