Your content marketing strategy will integrate an online strategy with offline strategies. For example, if you are a digital agency, you can use email marketing automation to send out content on a regular basis to your target audience online and to track the response rate. Similarly, content marketing automation can be used by an account manager to manage the distribution of articles and emails to increase the chances of gaining new clients and increasing revenue.

In addition, the marketing mix consists of other factors, such as your target audience profile, your brand image, and your business goals and objectives. The marketing mix will take into account how you plan to advertise your product or service online, offline, in-store, and via other media. Your marketing mix may also include things like service integration and cross-sell opportunities. These integrate your in-store activities such as promotions and in-store promotions with online activities such as advertising, sales tracking, and commission calculation. Finally, the marketing mix will also consider the extent to which you plan to work with third-party vendors and integrators to maximize the benefits of your in-store and online activities.