If you're looking to launch or expand your business with video marketing, you may be thinking about going by having an independent videographer to be able to save money. The decision between hiring a specialist video production company or a novice producer to produce your video requires careful planning and consideration.
Professional vs. Amateur
There are numerous explanations why you must leave your video project in the hands of a specialist though it could set you back a little more money than what a novice would charge. If you are hiring a novice consider the next: Is their core competency video production, specifically corporate video production? They should hire other crew members to simply help film the project, that are those other members - are they experts in their fields (i.e. cinematography, sound mixing, gaffing, wardrobe, art department)?
Do they've experience writing award-winning scripts? What's their video production process like? Do they've a safe, industry-standard work-flow? Are they insured as a video production company film production companies, so you can know your project is safe? Do they've referrals and similar work examples? Is their past work impressive and effective?
Weigh your options carefully with regards to time, money and energy spent against hiring a novice or a professional. An expert who you understand will deliver reduced product, deliver excellent customer care, and take safe care of one's media. Digital media is an art form learned with devotion over long periods of time. Professionals will not only develop a successful video for you, but they will produce it in a way that's stress-free for you, and organized.
In the event that you hire a novice to produce your video, you might need to make sure the project is organized, the script strong, and the production smooth. An expert does all of this for you. An expert can have the knowledge and resources to produce a video that's on-brand and on-message. For a video to really have a positive impact on your audience, it's to really have a well crafted script, the best creative team, an organized project manager, and a smooth process from just starting to end. This really is something that lots of amateurs can't deliver.
Process and Equipment
Most amateurs do not follow the exact same production process as professionals, and many haven't had experience working closely with a corporate team. A badly executed production plan will result in an unhealthy video. Additionally, there are many moving parts when making a video, it's important that the organization producing your video can adapt easily and move quickly. Lastly, professionals gives your video the eye it requires so that you don't need certainly to worry that each consideration has been made. An expert production company is likely to make your video their priority.
Video equipment never been so easily accessible. 10 years ago shooting on film was standard, now everything is digital, which has driven the expense of cameras and recording media down. But just because someone owns the gear doesn't cause them to become a professional. A novice may own professional video equipment, but do they service the gear and own back-ups in the event there's a device failure on set? Another point to take into account is that technology in the video industry moves so fast that cameras, lighting, and other gear becomes outdated very quickly. It requires a professional company with funds your can purchase and have usage of the modern and most innovative equipment.
Post-production (editing, music, sound editing and mixing, color-correction, titling, and motion-graphics) requires talented experts in each of these fields and the best software and hardware to support a high-level production. Independent producers or videographers may operate a camera well, however they might not be experts in post-production. You'll need a team who knows just what they're doing at all stages of the procedure, and not merely that, but are creative and talented.