These days, everything possible activity gets done on-the-go. Time is a constraint, and many avenues have realised this and taken over the digital space. You shop, pay bills, conduct bookings, and do so much more through mobile devices. Small and medium-sized institutions have also realised the importance of going digital and are slowly adapting. 

To aid them in their efforts, HDFC bank has introduced a suite of apps called myapps. It is designed to meet the needs of underpenetrated institutions. It also provides convenience to customers. It facilitates activities like bookings, payments, donations, etc. Let us take a look at some of its advantages: 

Customisable: The app enables institutions to personalise their services in the app. They can highlight their branding throughout the user interface. Thus, giving them the flexibility to provide customised features and customer experience. It helps to keep their brand identity alive whilst reaching new possibilities as a venture. It provides up to 20 languages which encourage the inclusion of mass customers.

Variants: It has different variants to satisfy the multitude of needs. The various categories available are mycity, myprayer, myclub, and mysociety. These alternatives cater to the needs of citizens, religious institutes, clubs and municipal corporations, respectively. They facilitate the various processes for the institutions.

Convenience: It enables in-house customers to perform activities like bookings, payments, announcements, etc., anytime and anywhere. It also provides 24/7 customer support for any grievances. It does not charge any subscription fee for the members to access it. It facilitates making payments, billing, donations, etc., for customers. Similarly, the organisation providing services can easily access reports, contributions, and customer information.

Versatile: The app is easily accessible on all software platforms, including iOS and Android handsets. It comes with an integrated payment gateway. As a result, you have multiple payment options like debit and credit cards, net banking, wallets, UPI, etc. Thus, easing the process of exchanging payments. It focuses on empowering small and medium institutions.

Security: The app gets hosted on the institution’s server. Robust security features protect it. The members can access the app only with two-step verification. Thus, ensuring complete data privacy and the safety of sensitive information. The app is built to safeguard the interests of its users and takes the necessary steps towards it.  

These benefits highlight the need for the app and explain what is myapp through its attractive features. It helps to digitise the administrative activities of institutions to provide better services to their customers.