Are you new to the online market? If yes, then you are lucky enough as now you have an opportunity to launch your business. Amazon is the biggest marketplace that sells almost everything. You can find anything from electronics to clothing to books and other stuff on the website. But the only thing you will miss is the presence of the product. You can sell your products on Amazon, but there are certain things that you will need to know before doing that.

Before starting, you will have to consider how much it will cost to promote your product on Amazon. Well, various factors will decide the cost of the campaign.

• Cost of an Amazon PPC campaign

Various factors will decide the cost of an amazon ad nurdit agency campaign. The first factor is how much you are willing to invest in your campaign. If you want to start with a low budget, you must pay less. But, the more money you invest, the higher the cost.

Next, the quality of the keywords you are targeting will also decide the cost of the campaign. The audience should search the keywords you are targeting, and if they find your product relevant, you will get a better response.

The third and final factor is the location of your target audience. If your target audience is in the United States, the campaign will be more expensive than your target audience in a different country.

The fourth factor is the conversion rate. If you get a reasonable conversion rate, the cost will be higher.

The final and most crucial factor is the number of impressions you get. You should have the minimum number of impressions because it will be a waste of money if you are not getting enough impressions.

Now that you know what factors are responsible for the cost of an Amazon PPC campaign, you can choose the right strategy.

• How to start a PPC campaign on Amazon?

You can use various strategies to get started with an Amazon PPC campaign. The first and most important thing is choosing a keyword relevant to your product. If your product is related to clothes, you can use the keyword “women’s clothes.” If you are selling something else, you can choose a keyword similar to your product.

You can also target a specific audience. If you are selling shoes, you can target the audience interested in shoes. The second thing is to keep the budget as low as possible.

After choosing the right keyword, you can start with a primary campaign. You can also choose to test the campaign for a limited period. You can increase the budget according to the conversion rate and impressions you get.

Conclusion:

PPC is the best way to get started on Amazon, but knowing how to manage your campaign is essential.