On the outside they are hard to distinguish, but beneath the surface there exists a large amount of variety among consultants.

One way to stand out from the audience is to be a part of an array of sectors but distinguish oneself due to the process that is employed. There are lots of approaches to do this. For example, a consulting company may undertake clients from any sector but have a specific method or process that can result in different outcomes from the rest of the market. This process enables an organisation to take on a broad range of clients but keep their day-to-day operations within their comfort zone. There are management consultancy firms like Capgemini, use technology in an effort to create outcomes for their customers. This does signify there will always be some customers whose needs can not be met by the consulting company, nonetheless it does guarantee a distinctive place in the marketplace that is less at risk than several other techniques.

Sometimes there is no need to limit oneself in excess.Businesses require customers to survive, and more customers means more revenues. This means a company is well within their rights to attract as many customers as possible, provided that they are actually able to satisfy their needs. Generally in most forms of business there needs to be a way to tell apart between different companies, so there has to be a signature element to provide the business some character. This is true in consulting, as there are no physical items that can be used for clients to gauge an organisation with, and for that reason reputation among strategy consulting firms plays a big part. For example, if they want to attract many types of customers, and use various types of practices, then a way to distinguish themselves is to concentrate on a particular solution such as opportunities and risks, as is the instance for companies like Hakluyt and comparable.

There's been a trend over modern times of more individuals going between multiple careers, spending their lives as generalists as opposed to specialists. The days of getting work or learning a trade upon departing education and remaining there until retirement are on the decline. This does not always mean, however, that specialists no longer exist. In reality, it actually means that if people dedicate themselves to reaching the top of a particular craft, a potentially lucrative career awaits simply because that specialists have been in greater demand in a lot of areas. This includes consulting, where you will find many specialist businesses that offer consultancy services that will focus on the requirements that fall outside of the remit of the more widespread generalist businesses that have an array of expertise. Some organisations like Atkins may have a unique mix of interrelated disciplines, including design, engineering, and project management consulting, among several types of consultant in construction.