However, companies must be aware of the risks of entering into a new industry such as mt nba 2k22 Esports. This was once alluded to by Andre Iguodala, a former Golden State Warrior who is now a renowned tech entrepreneur and former Golden State Warrior. For the NBA it was a risk worth taking. Donohue states, "It's in 2K's DNA to be creative." He also states that NBA owners "realize the future and this is going to continue to grow." So I believe there's more risk to not doing it than doing it.

The fears that esports could become a fringe notion, engaging avid gamers, but with limited commercial appeal beyond the realm of gaming, have proved to be false. Forbes revealed last year that the global revenue from esports were projected to increase to $1.1bn in 2019.

"Even during the last three years, the three seasons, my conversations now are different from how they were before the league began because it's all about becoming than normal, and is not a surprise;" Donohue emphasizes. Kirk Lacob, Warriors Assistant Director of Marketing, recently told me that esports was "absolutely becoming more mature".

Donohue describes the advantages of a league run from the NBA office when it comes to bringing in partners. "The advantage of being the NBA 2K brand, is that we've established amazing relationships with lots of the partners we work with, so we kind of hold their hand and help them navigate eSports. We assist them in understanding how to leverage eSports in order to build their brand."

Another advantage that companies who participate in using the NBA 2K League has, is that it is one that is easily understood. Donohue highlights that esports can occasionally be difficult for players. "You don't have to be a player to enjoy the games. If you're knowledgeable about basketball, you'll get it," Donohue says.

It's also typical to find advertisements in the game. Donohue says that it is normal to view a basketball game using courtside signs. It allows the players to "be an integral part" of the game's virtual reality.

The NBA 2K League is a very popular and profitable sport due to its enthusiastic following. But Donohue says "we think we're only getting buy 2k22 mt started." He points out the 1.9 billion people who follow the NBA on social media as a huge potential pool.