What does audio description mean
First things first, let’s talk about what audio description services are, why it’s important and why you should have Gotham Lab handle your audio description needs. Audio description services can be described as a human voice narration to help describe visual elements in a video to individuals who are blind or have visual impairment. This helps describe important visual details that cannot be understood from the main soundtrack alone. Without audio description services, elements and details in the video will be impossible for the visually impaired to comprehend.
Explore about what is audio description - Audio description is commentary and narration that guides the listener through the presentation with concise, objective descriptions of scenes, settings, costumes, body language, and “sight gags,” all slipped in between portions of dialogue. For television, movies and videos, the audio description track is provided as an alternate audio track and can be turned on or off.
Why is audio description important?
In 2002 the Federal Communications Commission ruled that all major broadcast television networks and the largest cable television networks are required to provide a certain number of hours of audio described television programming each quarter in the USA. The FCC’s authority to do this was challenged in court by various organizations, and the FCC’s mandate was struck down. It took 8 long years for Congress to reinstate the FCC’s authority to mandate description, and nearly 2 more years to implement it. Currently, nine broadcast and cable networks are required to provide a minimum of 87.5 hours of audio description for television shows per quarter.
Why choose us for your audio description needs?
Discover about descriptive audio services - we use human experts that are specially trained in creating an audio descriptive script that will adhere to legal and regulatory standards. Once the audio descriptive script is created, we use human voice-over talent to record in a neutral, informative and friendly tone. We do not use text to speech, AI or other automated software tools that compromise the quality and sound of the audio description service. Contact us today for a personalized experience and quote.