Heathen Gear was created to fuel the inner beast of people so they can train like the gods. We believe that everyone should become their own Warrior and reach the halls of Valhalla. Our workout apparel has been known to increase ego and encourage a vulgar display of power. It gives anyone the courage to rise to the occasion and push past their limits. From workout straps to merch, our products sculpt and strengthen your abilities and encourage anyone to live as vicariously as the Vikings of old. Join us and reclaim your power from the Allfather himself. Our products meet you where you are and help you shatter the limits of what’s possible.

Source: https://www.heathen-gear.com/product/lifting-straps/