Members

Blog Posts

Why Tax Compliance Matters: Avoiding the Risk of an Audit

Posted by jack452 on September 19, 2024 at 4:48am 0 Comments

Tax-related concerns can be a source of anxiety and confusion for individuals and businesses alike. Navigating the complexities of tax laws, regulations, and compliance requirements can feel overwhelming, especially when faced with the prospect of an audit. At such times, expert assistance becomes essential. That’s where our specialized Audit Services come in. From comprehensive IRS audit defense to personalized tax compliance assistance, we offer professional support to help you effectively… Continue

Renewable Methanol Market Outlook: Innovations and Future Trends

Posted by Animesh Rao on September 19, 2024 at 4:43am 0 Comments

The global methanol market is projected to grow from USD 30.9 billion in 2023 to USD 38.0 billion by 2028, at a CAGR of 4.2% from 2023 to 2028. The research report provides demand analysis, methanol market size, share, industry insights, competitive intelligence, and customer database. The growth of the construction, automotive, and electronics industries plays a key role in driving the methanol market.

Based on feedstock, the coal segment is projected to be the fastest-growing segment… Continue

A Class in Wonders and the Research of Wonders

Posted by stephen005 on September 19, 2024 at 4:39am 0 Comments

ACIM also introduces the idea of the Sacred Heart as helpful tips and instructor within the individual. That spiritual existence is seen as the origin of inspiration and wisdom, helping people make choices that lead us nearer to reality and from illusion. The Course shows that through our willingness to hear the Holy Spirit's guidance, we are able to entry a greater comprehension of our purpose and the way to healing.



The Book for Students in A Program in Wonders consists of 365… Continue

傳聞成真,Bottega Veneta前設計師宣布入主Burberry

根據《女裝日報》的報道,Bottega Veneta前任創意總監Daniel Lee將取代Riccardo Tisci,從10月3日開始擔任博柏利Burberry首席創意官(Chief Creative Offier)。該頭銜和其它奢侈品牌的創意總監一職相似,但在營銷等領域擁有更多權力。

博柏利首席執行官Jonathan Akeroyd稱,Daniel Lee擁有卓越的設計才能和理解奢侈品消費者的能力,能夠推動品牌未來發展。Daniel Lee上任後的首個系列將在2023年2月的倫敦時裝周期間發布,他表示將繼承Riccardo Tisci留下的設計遺產。

但雙方均未透露Riccardo Tisci的未來去向。

博柏利有意替換Riccardo Tisci的傳聞最早在2020年出現。當時Riccardo Tisci已經擔任博柏利首席創意官將近3年,期間徹底革新了Christopher Bailey時期的品牌形象,並推出品牌專屬Monogram紋樣圖案,同時加大對社交媒體營銷的投入。


儘管Riccardo Tisci的一系列舉措引發了頗多爭議,他著實讓整個有著百年歷史的奢侈品牌變得更年輕。但財報數據q卻沒有對這些舉措給出積極肯定。他上任後的首個財年裡,博柏利銷售額增長几乎停滯;近期財季出現的高增長,也多是和疫情早期的低基數對比所致。

很顯然,Riccardo Tisci雖然在設計上扭轉了博柏利老化的形象,但消費者卻沒有感知到形象已經轉變。對於大部分人而言,博柏利仍然是一個以銷售風衣和格紋圍巾為主的品牌,但這兩個品類並非有著最強的時尚關聯度,反而更側重實用性。

某種程度上,這種根植於品牌歷史中的實用性阻礙了博柏利在消費者心中建立起更高端、更奢侈的形象。在當下這個時代里,不夠奢侈就意味著產品沒有炫耀性意義,人們難以通過展示來確認購買的意義。


而這種形象上的缺陷對博柏利最直接的影響,便是Riccardo Tisci在任期間幾乎沒有創造出真正在大範圍內走紅的爆款手袋。手袋是當代奢侈品牌收入的最主要來源,大量中產消費者希望通過背上奢侈品牌的手袋來展現自己的身份和地位。

從Lola再到Olympia,這些手袋的外觀足以稱得上時髦,使用的材料也不輸其它奢侈品牌。但在市場上平淡的反響,實際上也在側面證明博柏利在消費者心中仍然不是首選的奢侈品牌,他們認為博柏利的售價和行業定位有時並不匹配。

而這也是Daniel Lee上任後需要面臨的最大挑戰。這位來自英國的設計師在2018年上任Bottega Veneta創意總監前曾長期默默無聞,但他隨後帶領葆蝶家實現形象革新,並創作出了包括雲朵包在內的多個爆款手袋。

和博柏利不同,BV的定價水平和以手袋為主導的產品結構使其更容易拔高定位,它在彼時需要的是一位能夠讓整體形象變得年輕化的設計師。而如今博柏利需要的是打破長期根植在消費者心中的實用性標籤,這並不是件容易的事情。

從聲明中也不難看出,雖然Daniel Lee在博柏利顯然無法像他在Bottega Veneta那樣地去對品牌進行再一次革新。他既要繼承Riccardo Tisci留下來的部分——其中極有可能包括Monogram紋樣,也要把過去百年間的傳統撿起來。這些都可能會對未來轉型形成阻力。

此外,Daniel Lee和品牌的磨合需要時間。多家媒體曾報道,Daniel Lee在葆蝶家離職之前已經和員工及高層陷入矛盾衝突。

不過,對於已經陷入轉型困境相當長時間的博柏利而言,要在這個競爭越來越激烈的行業里保持不掉隊,必然要及時做出改變。除了Riccardo Tisci,博柏利的首席執行官和首席財務官也相繼離職。

相關搜索:『BV包包』『BV皮夾』『BV皮帶』『BV鞋子』『Bottega Veneta 香水

推薦閱讀:

Bottega Veneta 品牌故事

BV包經典款推薦

Views: 7

Comment

You need to be a member of On Feet Nation to add comments!

Join On Feet Nation

© 2024   Created by PH the vintage.   Powered by

Badges  |  Report an Issue  |  Terms of Service