SMS marketing (short for message service marketing) uses permission-based text messaging to send promotional messages. It is extremely useful to use cell phones for advertising. Nearly 95% of people who own cell phones can send SMS messages to their phone. SMS stands for short message service. These messages can be sent by phone or computer. This type of advertising allows corporate professionals to reach new clients than with traditional methods. Virtual competition is threatening traditional media such as radio, television, and newspapers.
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