The global cervical pillows market is driven by the increasing prevalence of neck pain and other chronic condition such as cervical spondylosis and whiplash injury. In 2018, the National Institute for Health conducted a survey to analyze the prevalence of neck and back related pain among athletes. This survey outlined the prevalence of neck pain among basketball players which was recorded to be 57.69%, and the prevalence of upper back pain was recorded the highest among volleyball players (i.e., 67.90%). In addition, the prevalence of neck and back pain in wrestlers was recorded 18.84% and 10.14%, respectively. Thus, this increasing number of athletic players with neck pain and back pain is expected to drive the market growth of cervical pillows.
The cervical pillows market growth can be attributed to the rising prevalence of neck pain, increasing healthcare spending, and adoption of these pillows to improve the quality of sleep. Several key players are dominating the global cervical pillows market, contributing to a significant market share. The prominent players are involved in organic and inorganic strategies such as agreements, new product development & launches, joint ventures, mergers & acquisitions, and partnerships to sustain their market positions. For instance, in March 2021, Sleepsia (US) introduced a cervical pillow that provides additional structural support to the head and neck region. Furthermore, the butterfly design pillow ensures proper head and neck alignment with the spine.
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Based on region, North America is anticipated to dominate the global cervical pillows market in 2020, owing to the factors such as the growing number of applications of cervical pillows in new treatment pathways for various diseases such as cervical spondylosis, well-established healthcare infrastructure. For instance, in 2020, On the basis of radiologic findings, 90% of men older than 50 years and 90% of women older than 60 years have evidence of degenerative changes in the cervical spine. In addition, government support to increase awareness among the population related to cervical-related disorders and the presence of key players in this region involved in product launch, expansion, acquisition & strategic collaborations are also propelling the market growth.
On the other hand, Europe is expected to hold the second-largest position in the global cervical pillows market in 2021. Key factors attributing to the market growth are the launch of innovative products by the manufacturers of this region, increasing R&D funding and rising incidence of cervical pain.
Asia-Pacific is anticipated to be the fastest-growing regional market over the assessment period due to rapidly improving healthcare infrastructure, increasing demand for advanced products to ease cervical pain, and long-term risk associated with cervical pain. Several advantages of cervical pain over medicines and other treatments are also driving the market growth of this segment.
Furthermore, the growth of the market in the Rest of the World cervical pillows market is attributed to the novel raw material advancements in cervical pillows andthe high penetration of advanced healthcare technologies in research organizations focused on cervical pillowsin Saudi Arabia and the UAE. Developing countries such as Brazil, Argentina, and Colombia, among others in Latin America, are also key contributors to the growth of the market.
The global cervical pillows market has been segmented into type, function, and application.
By type, the market is segmented into standard, roll, and water-based. The standard segment represented the dominant share in 2020, due to rapid improvements in the material and fabrication of cervical pillows. A large number of standard foam pillows sold in the market are filled with microbeads that ensure uniform distribution of tension across the pillow.
By function, the market has been segregated into displacement and support. The displacement segment is expected to be the fastest-growing, whereas the support segment was the largest revenue contributing segment in 2020.The increasing number of patient population suffering from cervical and back pain is driving the growth of this segment.
By application, the cervical pillows market is classified into cervical spondylosis, whiplash injuries temporomandibular disorders, and others. Cervical spondylosis held the largest market share in 2020, due to the increasing number of people suffering from cervical spondylosis, which demands effective treatment options. Thus, this factor aids to drive the market growth of this segment.
Some of the key players in the global cervical pillows market are Airhawk (US), Alex Orthopedic (US), CNH Pillow (Ukraine), Coop Home Goods (US), DJO Global (US), Crown Medical Products, Inc. (US), Innocor Inc.(US), J-Pillow (UK), Malouf (US), Mediflow (US), My Pillow (US), PharMeDoc (US), Therapeutic Pillow International (Australia), Xtreme Comforts (US), are Custom Craftworks (US).
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