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Duplicate Wii Video Games - Learn To Backup Nintendo Wii Games

Posted by Arrieta Cooley on January 26, 2022 at 3:43pm 0 Comments

A good cleaner program ought to have the https://maphub.net/protechdesignca/map ability to clean the mistakes without affecting the system negatively. I am so pleased that this time I had an adequate backup. These can sometimes create information losses.

The dispersing number of crimes for automobile as well as computer burglaries can also affect your capability to secure data in store with them. That is why lots of…

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2V0-21.20 Questions and Answers

Posted by Mary Hill on January 26, 2022 at 3:43pm 0 Comments

2V0-21.20 Questions and Answers

If you are searching for exceptionally positioned and top-notch VMware 2V0-21.20 Questions and Answers, we recommend you to check ours. All of our 2V0-21.20…

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3 Great Factors To Keep Your Credit Score Cards

Posted by Johnette Roland on January 26, 2022 at 3:43pm 0 Comments

If you have simply a couple of cards, you'll only need to make that numerous settlements each month. By closing the account you can no more spend any type of cash. For certain, you have actually made the right choice.

She was worried that this would certainly affect her excellent credit history and also needed to know if I had any tips for her to fix it. I told her that it was okay.and, after I clarified why, she recognized the circumstance as well as really felt a great deal much…

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500-560 Questions and Answers

Posted by Mary Hill on January 26, 2022 at 3:41pm 0 Comments

500-560 Questions and Answers

If you are searching for exceptionally positioned and top-notch Cisco 500-560 Questions and Answers, we recommend you to check ours. All of our 500-560…

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品牌故事|不得不懂的時尚品牌故事--COACH

1941年,在曼哈頓服裝工業區邊緣一幢不起眼的棕色大樓頂樓裡,COACH蔻馳包包的創始人,邁爾斯與莉莉安.康夫夫婦(Miles &Lilian Cahn)發現瞭棒球手套有用越久皮質就越來越柔軟的特點,並把這一特質運用在其他的皮制品上,於是創立了COACH蔻馳包包品牌。

COACH包皮質好又耐用的特點受到瞭美國消費者的喜歡。在1990年中期的時候,COACH包包已經成為美國市場上的第一品牌,1995年左右,它的營業額已經達到5億美元。

上世紀90年代,職業女性的著裝風格發生瞭變化,時髦、休閑之風漸漸替代瞭傳統拘謹嚴肅的套裝,古板的公事包也開始換成時尚的手袋。也就在這時候,來自歐洲的主流品牌,像LV、Gucci都紛紛進入美國市場,這些奢侈品牌設計時尚,顏色明亮,而且不斷應季推出新款。

隨著時代的變遷和競爭的加劇,COACH包包的業績開始停滯不前。《商業周刊》曾這樣評價:“COACH包包堅固耐用,但是保守死板,是一個正在退出流行的品牌。”生存危機促使COACH包一心求變,1995年上任的董事長和CEO劉.法蘭克福(Lew Frankfort),下定瞭變革的決心。

1996年,設計師瑞德.克拉可夫(Reed Krakoff)加盟COACH包,擔任產品設計與視覺的執行創意總監,帶領Coach完成瞭一系列令人矚目的產品創新。為瞭更好地向消費者展示自己的產品,克拉可夫還大力改造瞭Coach門店的設計風格和陳列規則。在2000年之前,COACH包包的門店看起來都像圖書館,克拉可夫將門店的主色調改成瞭白色,內部具有更大、更明亮的展示空間,透過街邊的櫥窗還能夠看到COACH包推出的新品。

而同時,為瞭配合每個月的新貨上架,COACH包全球所有的專賣店也會根據總部的要求,統一調整產品的擺放方式,搭配和新款手袋風格相吻合的配件,例如絲巾、錢包等,甚至連店內的音樂也需要同步更換。

2001年COACH包的設計團隊推出瞭以品牌的首個字母C為標識的雙C印花,破天荒地使用瞭亮眼的顏色作為雙C印花,讓消費者能夠明顯地感受到,Coach不再是一個色彩沉悶隻會生產“媽媽包”的品牌瞭。從此,這個被稱為Coach標志的手袋Signature系列,成為COACH包最受歡迎的一個設計,銷售量一直居高不下,占據瞭其總體營業額的60%。

2000年,煥發新生的COACH包在紐交所上市,COACH包開始全線推出更多的時尚配件產品,包括鞋子、皮帶、太陽鏡等,這也意味著Coach從一個皮包制造公司轉型為出售時尚產品的品牌商。

COACH包一直保持著上乘的品質,耐用堅固,夠得上成為奢侈品牌的條件,但是相比起歐洲傳統的奢侈品牌,COACH包的平均售價還不到它們的一半。憑借著獨到的消費者洞察力,COACH包切準瞭消費升級之風盛行的新興的消費趨勢,於是,COACH包提出瞭一個鮮明而令人印象深刻的品牌定位:“唾手可得的奢侈品”。

在消費兩極化的趨勢之下,奢侈品的消費不再是頂級富豪的特權。盡管歐洲的奢侈品牌在全球都上演著以高價格為標榜的品牌定位,但與之相比,低價不但沒有讓Coach的定位高端的品牌形象蒙塵,反而成為COACH包的競爭優勢。對於既有奢侈消費需求,又沒有太多可支配收入的人們來說,COACH包恰好切中瞭他們渴望消費升級的需求,這讓COACH包可以吸引更廣泛的消費者。

在美國市場中,LV等歐洲奢侈品牌鎖定的是傢庭收入位於總體收入前3%的消費者,而COACH包則可以把潛在客戶的范圍拓展到傢庭收入在前20%的客戶。而在奢侈品消費旺盛的日本,COACH包被稱為“名牌入門包”或是“第一個名牌包”。

就這樣精準地定位於一個需求旺盛的新興市場,加上有競爭力的運營模式,讓COACH包從2000年開始,收入從最初的5億美元左右上升至32億美元。而且即使在2008年經濟危機的沖擊下,調低瞭品牌的毛利率後,依然能夠成為全球奢侈品行業中獲利比例最高的品牌之一。

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