I am sure you might have come across a log of articles or guidelines stating the steps to be followed while selecting Startup Names and stating the To Dos, however, before moving on to what should be done, we should understand the common mistakes or what should be avoided while finalizing a name for your brand.

Keeping Long Startup Names: Long Startup names have all the characteristics of complicated or difficult names. Business names which are not easy to be remembered are never advisable. As these might eventually lead to loosing potential customers and sales.

As a simple fact long business names would not be easy to memorized or remembered, which would result in loosing out whenever any existing customer wishes to return for a purchase once again. Not only this, it might also close the doors for mouth to mouth publicity and advertisement.
The online channel sources have their own limitations in terms of long business names. A good website is expected to have a small and meaningful domain. At the same time, the social media handles would also be easy to be remembered when they are short and meaningful.

All in all, in order to have a great kick start for your startups, the best idea would always be to consider it twice before finalizing an extremely long business name. Short and Sensible is what is recommended.