SMM or Social Media Marketing and SMO or Social Media Optimization are the two very important terms of Digital Marketing. People always get confused between these terms and think they are the same. But, no they are different and SMO is a part of SMM.

Internet marketing is growing very fast and continuously amazes people with so many improvements and advancements. In this, SMM and SMO are found to be very impactful marketing styles as for companies social media is the best platform for doing marketing.

You might be thinking, these two terms are so identical then what is the difference between SMM and SMO? Read to know in detail.

Social Media Optimization (SMO)

● SMO is concerned with the optimization of a website to drive more traffic and views. It can be achieved by exposing the website to various social media networks.

● It helps in attracting more people to visit the website and convince them to share the content without directly asking them to.

● In simple terms, SMO is a strategy for making a website and its content viable for sharing on social media platforms.

● SMM is the second part after social media optimization or you can say SMM starts when SMO ends. Thus, they both are dependent on each other but not the same thing.

Social Media Marketing (SMM)

● SMM is a long-term procedure where you can share your content on different social media platforms for publicity.

● It helps in making the target audience aware of the brand, its product, and its services.

● SMM assists in building a relationship with the customers online so that you can have a direct conversation with your target groups.

● Simply, SMO attracts the viewers to visit the website where SMM uses quality content for promoting a business.

In conclusion, we can say that both SMM and SMO are crucial for any business for making sales and growth of their website. Simply, SMO is all about on-page modifications whereas SMM is all about off-page activities.

Nowadays, there are lots of institutes that provide the best SMO course in Laxmi Nagar Delhi. They provide their students with industry professionals, study materials, the best tools and techniques, and certifications. You can check the website of Ekwik Classes which is located in Laxmi Nagar, Delhi. It is one of the best digital marketing institutes in Delhi which offers SEO, PPC, SMO, SMM courses in Delhi.