If what you are looking for is to improve your online marketing strategy, convert more leads and achieve SEO objectives, it is time for you to learn everything about digital content. Undoubtedly, the digital transformation has brought us great technological advances that have managed to improve performance, minimize time, increase scope and guarantee better results of daily tasks and jobs.



On the other hand, it has also brought us a much fiercer competition between companies, so it is essential that you know how and what digital content allows you to successfully carry out and complete your content marketing strategy (view) by creating unique online projects, adding value to your website and drawing the attention of your potential customers.

So, what is digital content? Basically it is digitized information whose distribution system is through the Internet and its format is very wide, since these contents can be transmitted through images, videos, audios, texts, applications, portals, softwares, video game, blogs and social networks, among others.

It is important to reaffirm that for your digital content to be successful you must analyze your buyer persona very well and what they are interested in, so that you can attract them and become leads.

Your main objective is to create a real and lasting connection with your potential clients so that they become leads and then generate more purchases. Put yourself in their shoes, and discover their interests and desires. The proper use of each of these digital content will help you achieve your goals with the content marketing strategy, do not hesitate to use them!

Some common types of digital content
Infographics: An infographic is the combination of texts and images whose purpose is to communicate information in a didactic, practical way, that catches the attention of your readers and is easy to share. In addition, because it is shared 3 times more on social networks than any other type of content, it is excellent for generating leads, maximizing the authority of your website and strengthening your brand. In addition to the above, infographics can increase your online page traffic by 12% and, as a prominent factor, Google searches for this type of digital content have increased 25 times in the last 5 years.

Newsletters: The newsletter is an excellent opportunity to create a relationship of trust with your customers, it is effective to promote and sell your products, disseminate content from your website, company news and retain these customers. It is widely used in email marketing strategies, generating an interaction through emails whose main objective is to provoke the engagement of your contacts. Two of its main benefits are direct communication between company-client and its high segmentation power, since it gives the possibility to choose who will receive which message.

Blog posts: Blog posts are ideal for your brand to express its personality, speak with its own voice and connect directly with the public. In addition, they allow you to establish yourself as an authority in your industry, strengthen your online presence, generate leads and appear in the top positions of search engines.