The increasing requirement for understanding consumer needs and market trends is propelling the growth of the market.
Market Size – USD 59.43 Billion in 2020, Market Growth - CAGR of 15.0%, Market Trends – The rapid growth in social media users.
The global digital marketing software (DMS) market is forecasted to reach USD 181.07 Billion by 2028, according to a new report by Reports and Data. The increasing requirement for understanding consumer needs and market trends are one of the major factors driving the market growth. Moreover, extensive adoption of smartphones, along with the popularity of the internet and social media, will also boost the growth of the market in the coming years.
Digital marketing can transform the ways to reach and engage the customers. One of the most significant benefits of digital marketing software is its cost-effectiveness to market the businesses. When it comes to traditional marketing, it is quite challenging for small and medium-sized enterprises with limited budgets to compete with large-sized enterprises. However, with affordable digital marketing tools and software, small businesses can get more for their marketing spend.
Digital marketing analytics is another tool in DMS that analyses the status of all the ongoing marketing activities of a firm. With the help of these tools, the companies can receive appropriate information regarding the validity of those activities in real-time. The software also records insights during the ongoing projects to improve future projects.
Key participants include Oracle Corporation; Adobe Systems Incorporated; SAP AG; IBM Corporation; Marketo, Inc.; Microsoft Corporation; SAS Institute, Inc.; Salesforce.com, Inc.; Hewlett-Packard Enterprise; and Hubspot, Inc, among others. The companies have adopted various strategies, including mergers, acquisitions, and partnerships to hold ongoing trails and come up with new developments in the market.
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Market Overview:
The research report assesses the market dynamics, market landscape, company profiles, production and manufacturing capacity, year-on-year growth rate, SWOT analysis, and Porter’s Five Forces analysis. The report estimates the market size, market growth, and provides an accurate forecast for the key segments of the market for the forecast period of 2020-2028. The report also covers an in-depth analysis of the key competitors of the market, along with their growth strategies and business expansion plans.
The Digital Marketing Software (DMS) Market has been segmented into key regions of the world and offers an analysis of growth rate, market share, market size, current and emerging trends, production and consumption ratio, industrial chain analysis, demand and supply, import and export, revenue contribution, and presence of key players in each region. A country-wise analysis of the market is offered in the report to gain a better understanding of the regional spread and progress of the Digital Marketing Software (DMS) Market.

Further key findings from the report suggest
• Among the types, interactive systems accounted for the largest market share of ~36% in the year 2018. The interactive systems provide the organizations with data regarding customer feedbacks and their tastes and preferences. With the rising trend of consumer-centric marketing, interactive systems are gaining traction among marketers.
• The services segment is forecasted to witness a higher growth rate of 15.7% during the forecast period. Digital marketing tools, along with Artificial Intelligence, enables marketers to overcome several difficulties by integrating these tools and software into their operational processes.
• The large-sized organizations account for a larger market share of ~63% in the year 2018, owing to the increasing investments on digital marketing software.
• The on-premises deployment type accounts for a larger market share of ~63% in the year 2018.
• The media and entertainment industry is anticipated to witness the highest CAGR of 16.4% during the forecast period, attributed to the emergence of e-commerce, coupled with the growing popularity of social media platforms.
• With the increasing popularity of social media platforms, it is necessary for companies to invest in social media marketing. The recent statistics show that there are more than 2.6 billion active social media users.
• North America held the largest market share of ~30% in the year 2018, owing to rapid technological advancements and increasing government investments into the development of IoT, artificial intelligence (AI), and machine learning. Moreover, the presence of some of the leading players of the market in the region will also drive the growth of the market in the region.
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For the purpose of this report, Reports and Data have segmented into the global digital marketing software (DMS) market on the basis of type, component, deployment type, organization size, industry vertical, and region:
Type Outlook (Revenue, USD Billion; 2020-2028)
• Interaction Systems
• Data & Analytics System
• Content Production & Management
• Management & Administration-Oriented Apps
Component Outlook (Revenue, USD Billion; 2020-2028)
• Solutions
o Software
o Hardware
• Services
o Support and Maintenance
o System Integration
o Training
Organization Size Outlook (Revenue, USD Billion; 2020-2028)
• Small and Medium-Sized Enterprises
• Large Enterprises
Deployment type Outlook (Revenue, USD Billion; 2020-2028)
• Cloud
• On-premises
Industry Vertical Outlook (Revenue, USD Billion; 2020-2028)
• Automotive
• BFSI
• Education
• Government
• Healthcare
• Manufacturing
• Media & Entertainment
• Others
Regional Outlook (Revenue, USD Billion; 2020-2028)
• North America
o U.S.
• Europe
o UK
o France
• Asia Pacific
o China
o India
o Japan
• MEA
• Latin America
o Brazil
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Key Advantages of Digital Marketing Software (DMS) Market:
• Identification and analysis of the market size and competition
• Qualitative and quantitative analysis of the market data
• Data validated by industry experts after extensive primary and secondary research
• Extensive regional analysis of the Digital Marketing Software (DMS) industry
• Profiling of key players along with their business overview, business strategies, deals and partnerships, and product portfolio
• SWOT and Porter’s Five Forces Analysis for in-depth understanding of the competitive landscape
• Feasibility analysis and investment analysis to enable strategic investment decisions
• Analysis of opportunities, drivers, restraints, challenges, risks, and limitations
Conclusively, all aspects of the Digital Marketing Software (DMS) Market are quantitatively as well qualitatively assessed to study the global as well as regional market comparatively. This market study presents critical information and factual data about the market providing an overall statistical study of this market on the basis of market drivers, limitations and its future prospects.
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