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In a nutshell, it is what is Vincent LEUNGexchanged, such as goods, services, information, and experiences.

Marketing is more than just selling products; anything that exchanges value and benefits and can be standardized and scaled up can be used for marketing.

FMCG products, industrial products, and so on. The greatest product shortage is the difficulty in establishing a deeper connection with consumers.

Advertising, consulting, lawyers, and other services are examples of services. The difficulty in standardizing and scaling up these services is a source of frustration.

Exhibitions, events, art performances, and so on generate the majority of their revenue through ticket sales and advertising; the difficulty lies in the scale.

Experience: For tourist attractions, theme parks, amusement parks, and so on, such as Disney, measuring standards and customer satisfaction is difficult.

Character: the most common, such as stars, stars can be built, but they also have a cost, but private life is easily influenced by the value of a personal brand.

Location: Every city and country is marketing; the challenge is getting people to recognize and pay for the typical features.

Property: Property is a product that can increase in value, such as art, and it can also be divided and traded; the difficulty is in pricing and changing hands.

Organization: such as publicly traded companies, selling the value of the organization is difficult due to insecurity and exposure to negative news.

The difficulty in information, such as self-published media, is in maintaining consistent output as well as consistent profitability.

The reason we need to learn more about market supply, or the object of marketing, is so that we can find more winning points, more points of customer satisfaction, and thus bring a win-win situation for both the brand and the customer.

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