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The global Draught Beer Market size is anticipated to reach 59.39 billion by 2030, exhibiting a CAGR of 5.3% from 2024 to 2030, according to a new report by Grand View Research, Inc.The global market is driven by a rising demand for flavorful and lower alcohol beverages. Consumers are increasingly seeking unique taste experiences and craft beer varieties, contributing to the market's growth. This trend is fueled by broadening purchasing power, especially among younger generations, leading to more frequent visits to pubs and bars where draught beer is a popular choice.
Another significant driver is the growing trend of socializing and dining out. Draught beer is often associated with social gatherings, sports events, and leisure activities, enhancing its appeal. There is also increasing awareness about the potential health benefits of moderate beer consumption, such as reducing cholesterol levels and improving kidney health, which is driving the demand for draught beer.
The rising interest in craft beers and the trend of beer connoisseurship have propelled the demand for specialty and unique draught beer varieties. Consumers are seeking novel taste experiences, driving growth in this segment. Additionally, the resurgence of the hospitality and tourism industries post-pandemic has led to an increase in on-premise consumption of draught beer in bars, pubs, restaurants, and entertainment venues, further fueling the market.
Manufacturers are revolutionizing draught beer with innovations focused on quality, sustainability, and consumer experience. Nitro technology creates smoother textures, while smart taps and digital pour systems ensure precise control over beer flow and freshness. Customization options allow consumers to adjust carbonation and flavor, while eco-friendly kegs reduce environmental impact.
In March 2023, HEINEKEN USA Inc. unveiled Heineken Silver, a light lager with low carbs and calories. This beer features 4% alcohol by volume (ABV), with each 12-ounce serving containing just 3.2 grams of carbs and 95 calories. It is made with malted barley, water, and the company’s proprietary A Yeast. It is brewed to deliver a full-bodied flavor without the bitterness often associated with other lagers.
List of Key Players in the Draught Beer Market
Request a free sample copy or view report summary: Draught Beer Market Report
Draught Beer Market Report Highlights
Report Attribute |
Details |
Market size value in 2024 |
USD 43.48 billion |
Revenue forecast in 2030 |
USD 59.39 billion |
Growth rate (Revenue) |
CAGR of 5.3% from 2024 to 2030 |
Actual data |
2018 - 2023 |
Forecast period |
2024 - 2030 |
Related Press Release @ Draught Beer Industry Analysis
Draught Beer Market Segmentation
Grand View Research has segmented the global draught beer market based on product, category, end user, type, and region:
Draught Beer Type Outlook (Revenue, USD Million, 2018 - 2030)
Draught Beer Category Outlook (Revenue, USD Million, 2018 - 2030)
Draught Beer End Use Outlook (Revenue, USD Million, 2018 - 2030)
Draught Beer Production Outlook (Revenue, USD Million, 2018 - 2030)
Draught Beer Regional Outlook (Revenue, USD Million, 2018 - 2030)
Explore Horizon, the world's most expansive market research database
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