For new brands, simply getting their “foot in the door” is a starting point to acquiring more customers and increasing their visibility over time.

Brand Awareness Influences Search

I’ve worked with many clients who have launched new brands and aren’t sure where to start when it comes to their brand awareness strategy. I always relay that brand awareness plays a role in search (meaning, Google search) and vice versa.

In that way, brand awareness is not at all removed from SEO.

Think about how social media trends influence users’ awareness of certain brands. We saw this with fidget spinners, which made their debut on social. Then, users flocked to Google in search of these toys.

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https://newyorkcity.bubblelife.com/users/rishikanna10_j364361
https://nexusconsultancy.co.uk/forums/users/rishikanna/
https://ni.enrollbusiness.com/en/BusinessProfile/4764000/Cisco%20En...
www.fieldengineer.com">https://nibbler.silktide.com/en_US/reports/www.fieldengineer.com
https://nichehacks.com/user/rishikanna-vWj6pW
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https://oathbreakermtg.org/forums/users/rishikanna/
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https://c.opporty.com/company/ny/new-york/field-engineer-18582436
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https://participa.edaverneda.org/profiles/rishikanna/activity?local...
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https://participer.billy-berclau.fr/profiles/rishikanna/activity
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Thus, we saw searches for “fidget spinners” increase… and then quickly decrease once fidget spinners fell out of vogue.

Create Non-Branded, Searchable Web Content

At this stage, very few people may know about your brand, particularly on a brand-name basis. This is where you can use non-branded search to your advantage in order to drive traffic to your website.

Forge Strategic Industry Partnerships

Getting your foot in the door as a new startup or business often requires forming close partnerships with other business owners. Never underestimate the power of referrals and word-of-mouth marketing.

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https://pe.enrollbusiness.com/BusinessProfile/4764004/Palo%20Alto%2...
https://peatix.com/user/7388324
https://pedicap.tghn.org/community/members/234601/
https://people.sap.com/adhajkdh
https://pephhi.evrconnect.com/campaigns/fieldengineer
https://pepsmagazine.com/forums/users/rishikanna/
https://ph.enrollbusiness.com/BusinessProfile/4766827/PBX%20Operator
https://phab.mercurial-scm.org/p/rishikanna/
https://pharmahub.org/members/5257
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https://photoville.co.uk/career-as-an-audio-visual-field-engineer/
https://phuket.mol.go.th/forums/users/rishikanna
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https://planningengineer.net/forums/users/rishikanna/
https://plateforme.objectif-ric.org/profiles/rishikanna/activity
https://platform.xr4all.eu/rishikanna1011
https://player.me/rishikanna/about
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https://qna.habr.com/user/rishikanna/info

While in-person networking will certainly serve these interests, your content marketing can as well. Here are a few ways to use content to build industry partnerships:

Publish thought leadership content on LinkedIn and form new connections.

Join Facebook groups and share insights with other industry professionals.

Host a Facebook Live or other live chat to grow your following.

Post informative video content and engage with other business owners in the comments.

Conduct email outreach to form third-party publishing opportunities.

Invite business owners to contribute to or be interviewed on your blog.

The benefits of forging these partnerships are plenty. For one, you can create a wide network of referrals for your business. Second, you can bank on the authority and reach of other businesses to share your content.