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"Sensory Marketing-An Emerging Trend"

Posted by Poddar College on April 24, 2024 at 3:41am 0 Comments

Ms. Charushi Jain



Assistant Professor



Department of Commerce & Management



Poddar International College









In the ever-evolving landscape of marketing, businesses are constantly seeking innovative ways to captivate consumers and leave a lasting impression. One such strategy gaining traction is sensory marketing, an emerging trend that aims to engage customers through their senses, creating a multi-dimensional brand experience. At… Continue

Ethnic Wear Market : Global Opportunity Analysis and Industry Forecast, 2020-2027

Ethnic Wear is fashionable clothing which is similar to dressing of a particular country or group of people. It depicts the tradition of a country and the rich diversified dressing sense of the residents of the country. Most popular ethnic wear around the world is the Indian ethnic wear followed by Japan, Malaysia, Singapore, Indonesia, Cambodia, Thailand, and the Philippines. The global ethnic wear market is experiencing growth from the past couple of years due to rise in new fashionable trends and global reach of brands.

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Market scope and structure analysis:

Report Metric Details
market size available for years 2020–2027
Base year considered 2019
Forecast period 2021–2027
Forecast units Value ($US)
Segments covered Users type, Distribution Channel, Type, and Region
Regions covered North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and Rest of Asia-Pacific), LAMEA (Latin America, Middle East, and Africa.)
Companies covered BIBA, Fabindia, Rain And Rainbow, W for Woman, Melange, Global Desi, Manyavar, Aurelia, Haute Curry and Shree

COVID-19 Scenario Analysis:

The impact of COVID-19 on ethnic wear manufacturers is high due to the unavailability of raw materials from other countries.
The demand has been less as people are restricted to move out for functions and events.

The market is anticipated to experience steady growth after the travel and transport barriers are removed.
Get detailed COVID-19 impact analysis on the Ethnic Wear Market

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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
There has been a high demand for ethnic wear of different countries across the globe due to globalization, movement of culture & tradition along with people visiting and staying in different countries. In addition, the preference of people around the world for ethnic dresses in theme based function, rent-based models for hiring ethnic clothes, and rise in distribution channels through e-commerce are the factors that drive the growth of the global ethnic wear market. However, high price of raw materials and lack of acceptance of ethnic wear in offices and everyday clothing limit the growth of the market. Innovations in the market are related to new designs and integrated dressing with ethnic and western wear so that the dressing can be accepted globally.

The global ethnic wear market trends are as follows:

New product launches to flourish the market
New companies have launched fashionable wears fusing taste and preferences of different cultures & traditions. The market leaders have designed new wear that can be worn both at parties and offices which are gaining popularity among people, which is likely to propel the growth of the ethnic wear market.

Surge in Indian Ethnic Wear Worldwide
Indian ethnic wear is experiencing high demand from all corners of the world due to the variety of ethnic wear available in Indian ethnic culture. Many fashion freaks from different countries have started wearing Indian ethnic wear and global hype of wearing saree in parties and festivals has increased. The Indian ethnic trend has also been a part of fashion shows and global trending ethnic wear.

Key Benefits of the Report:

The report provides a quantitative analysis of the current ethnic wear market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.

In-depth analysis and the market size and segmentation assists to determine the prevailing ethnic wear market opportunities.

The major countries in each region are mapped according to their revenue contribution to the market.
The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the ethnic wear industry.
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Questions Answered in the Ethnic Wear market Research Report:

What are the leading market players active in the ethnic wear market?
What current trends will influence the market in the next few years?
What are the driving factors, restraints, and opportunities in the market?
What future projections would help in taking further strategic steps?

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