Floward, the go-to online flowers and rewards delivery target in MENA and UK said its appointment as an official Qatar Football World Cup licensee, creating the first ever company to be granted this license in the flowers industry. Floward made the statement at an elaborate event held at The Ritz Carlton Doha. Pleasure captivated the attendees when the officially licensed produce line was revealed.

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Floward unveils Qatar Football World Cup official licensed products collection

The Football World Cup was met by different stars, officials, VIPs, and football legends including Ricardo Kaka, Didier Drogba, Iker Casillas, David Villa, coach and former player John Terry, and Qatar’s own Khalfan Ibrahim Khalfan.

The Official Licensed Goods line includes fully designed premium arrangements, stamped with the Qatar Football World Cup official symbol. The main star of the show was the golden football vase, unveiled as the lotus-shaped pedestal unfolded. As all items in the production line will be displayed on Floward’s website and app, the golden football urn will be put up for auction later. Further details are to be unveiled soon.

CEO Mr Abdulaziz B. Al Loughani stated: “We are pleased to be the first in our industry to get this license from FIFA and be interested in an event with the significance of the Football World Cup. We honour ourselves for always being involved in our communities and taking part in their events and festivities. We would also like to commend Qatar on this amazing success of being the first ever Arab country to host the major worldwide sporting event, and we thank the Qatari government for the help they always give us and wish them all the achievements in hosting this event Football World Cup.”

The event, presented by Qatari comedian Hamad Al-Amari was a lavish event appropriate for the occasion. Attendees were entertained by classical music as they had the opportunity to act together and take pictures with the football stars in attendance. There was a little enjoyable to see in every corner, from flower embellished stilt walkers to live painting and other events. Guests are left with specially designed Floward souvenirs from the event that commemorates the event.

Floward unveils Qatar Football World Cup official licensed products collection

The official set line is now offered for viewing and purchase on Floward use and website. Established in 2017, Floward is a full-fledged e-commerce blend that presents prime fresh-cut flowers taken from the best farmers and farmers all around the world and put locally by a team of florists, and designers.

Floward also presents cakes, chocolate, and perfumes curated by the region’s most exciting designers pushed with its flower arrangements and functions last-mile same-day delivery to guarantee the best customer knowledge. The Qatar Football World Cup is scheduled to take place from November 20th to December 18th, 2022, across eight stadiums hosting thirty-two teams.

Will VAR be used at the Qatar Football World Cup?

VAR Semi-automated offside technology will be utilized throughout the Qatar Football World Cup. Video Assistant Referee (VAR) has become a recognized part of elite football in most of Europe’s top countries. VAR was first announced on the big stage during the Football World Cup 2018 in Russia and was usually praised for its performance throughout the contest.

Though, since its appearance in the Premier League at the start of the 2019/2020 season, VAR has split opinions. Some think that the technology slows down the flow of the match whereas others think it has enhanced the reliability of topflight football. The Football World Cup in Qatar kicks off in November 2022, then can we believe to see VAR throughout the upcoming tournament Football World Cup?

Will VAR be used at the World Cup?

Following the effective use of VAR throughout the Football World Cup 2018, FIFA stated in their 2020-23 vision that they would take aim to further develop the ability of the technology and work to further increase VAR.

Because of this FIFA will continue to use VAR and will also use semi-automated offside technology throughout the upcoming tournament Football World Cup in Qatar. Worldwide Tickets and Hospitality offers Football World Cup tickets for the Qatar Football World Cup at the best prices. Football fanatics and buy Football World Cup Tickets at exclusively discounted prices.

Floward unveils Qatar Football World Cup official licensed products collection

What is semi-automated offside technology?

Semi-automated offside technology is intended to offer further advice to arbitrators and linesmen to help them make faster and more precise offside decisions on football’s biggest stage.

The modern technology will use twelve devoted tracking cameras which are fitted at different points beneath the stadium. Semi-automated offside technology will be able to track the ball and up to twenty-nine data points for every player on the pitch to calculate their correct position on the pitch.

The official game ball for the Qatar Football World Cup will be called Al Rihla, which will also offer a further crucial component to help identify offside events. Each game ball will have a sensor placed in the centre of the ball, which will send ball data to the video operational room at an amazing speed of five hundred times per second.

This method will speed up the decision-making process meaning offside conclusions can be made effectively and correctly. FIFA successfully trialled this technology during the FIFA Arab Cup in 2021 and throughout the FIFA Club World Cup in 2021.

What has FIFA spoken about semi-automated offside technology?

Gianni Infantino has hailed the success of VAR since it was launched and has issued the following statement ahead of the Football World Cup.

Floward unveils Qatar Football World Cup official licensed products collection

In the Football World Cup in 2018, FIFA took the daring step to use VAR knowledge on the world’s largest stage, and it has proven to be an undoubted success. Semi-automated offside technology is a growth of the VAR systems that have been affected across the world.

VAR technology is the result of three years of dedicated research and analysis to provide the best for the teams, players and supporters who will be heading to Qatar later this year, and FIFA is pleased with this work.

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