But for now, it’s never been a greater time to purchase and promote Friends merch, officially licensed or in any other case. Whether that can continue once Friends leaves Netflix in 2020 is unclear, however in the meantime, the Friends brand will, as they say, be there for you. “I can’t consider anything typographic that says ‘1994’ better than loosely spaced brush caps separated by primary coloured dots,” says Stephen Coles, curator on the Letterform Archive in San Francisco. He thinks that one extra reason that the Friends logo may be so in funny t-shirt quotes style in the intervening time is because it’s a total pendulum swing towards the fonts typical in corporate branding in the 2010s. “As geometric, mechanical sans serifs grow in recognition inside tech and corporate branding, interest within the handmade is steadily rising,” he says.