Frozen food sales rocketed up by double-digit percentages once COVID-19 hit last year and forced consumers to eat at home more often. Whether such growth in the category continues after the pandemic fades could depend on pricing, variety and companies knowing when consumers eat frozen food during the day.

One of the latest trends driving the market is online grocery shopping and the introduction of new apps, making it convenient for consumers to pick their preferred products. Consumers are inclined toward online shopping due to features of convenience and variety. According to Eurostat, in 2018, almost 25% of the population bought food and groceries from online retail channels. With the growing penetration of the Internet and smartphone usage, retail grocery shopping is emerging as one of the platforms for companies to showcase and sell their food products.

Frozen Food Products Sales and Marketing Agency in Pune