Africa Internet Group, with its Jumia Kenya internet retailing website, is positioning itself to be a launch pad for international brands entering Kenya through strategic partnerships as well as growing its operations countrywide with the aim of Jumia’s becoming the leading internet retailing channel brand in Kenya. To do this, it is engaging in consumer education and active marketing online.

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

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Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Content

Strategic Direction

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Company Background

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Digital Strategy

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