Hair loss treatments will remain the leading product area driving retail current value growth in this category in 2020. Despite the fact that this product area does not represent a priority product for many consumers, it is believed that the reason it has not been affected by the economic uncertainty driven by the COVID-19 pandemic is that most consumers buying hair loss treatments are more affluent. As such, those who purchase hair loss treatments are expected to remain financially stable durin...

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Euromonitor International's Dermatologicals in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Dermatologicals market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Hair loss treatments continues to grow despite reduction in consumers’ disposable incomes

Nizhpharm to dominate dermatologicals as Laboratoire Innotech International leads vaginal antifungals

Local player Turmanidze enjoys comfortable position through stable and loyal consumer base

RECOVERY AND OPPORTUNITIES

Topical antifungals to drive growth in the category as antiparasitics/lice (head and body) treatments grow from very low base

Hair loss treatments benefits from increased consumer awareness

Change in distribution channels set to drive growth of smaller categories

CATEGORY DATA

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Table 1 Sales of Dermatologicals by Category: Value 2015-2020

Table 2 Sales of Dermatologicals by Category: % Value Growth 2015-2020

Table 3 NBO Company Shares of Dermatologicals: % Value 2016-2020

Table 4 LBN Brand Shares of Dermatologicals: % Value 2017-2020

Table 5 Forecast Sales of Dermatologicals by Category: Value 2020-2025

Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

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Table 9 Sales of Consumer Health by Category: Value 2015-2020

Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 13 Penetration of Private Label by Category: % Value 2015-2020

Table 14 Distribution of Consumer Health by Format: % Value 2015-2020

Table 15 Distribution of Consumer Health by Format and Category: % Value 2020

…continued

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