Standard eye care is set to continue to drive demand for eye care in Greece in 2020. The category attracts greater investment from companies with both below and above the line activities which contribute to building consumer awareness and encourage self-medication. Demand for standard eye care products which address dry eye conditions has not only been supported by increasing digitalisation from longer exposure to smartphone screens and gaming amongst younger consumers due to longer periods of t...

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Euromonitor International's Eye Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Eye Care market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor

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International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Home confinement during lockdown drives demand for standard eye care products addressing dry eye due to greater exposure to digital screens

Reduced demand for allergy eye care in Q2 2020 as seasonal pollen in spring coincides with lockdown measures and greater time spent in the home

Increasingly intense competition within eye care as brands raise prices and gain greater value share

RECOVERY AND OPPORTUNITIES

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Future prospects for eye care look healthy, driven by a number of factors

Improving performance for allergy eye care from 2021

Busy urban consumers likely to drive demand for more premium products perceived to offer greater effectiveness

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2015-2020

Table 2 Sales of Eye Care by Category: % Value Growth 2015-2020

Table 3 NBO Company Shares of Eye Care: % Value 2016-2020

Table 4 LBN Brand Shares of Eye Care: % Value 2017-2020

Table 5 Forecast Sales of Eye Care by Category: Value 2020-2025

Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

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COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020

Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 13 Distribution of Consumer Health by Format: % Value 2015-2020

Table 14 Distribution of Consumer Health by Format and Category: % Value 2020

Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

…continued

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