Overall volume sales of personal care appliances in Germany declined in 2020, with most categories posting negative results in this regard. While this was partly because economic uncertainty arising from COVID-19 led consumers to rein in non-essential spending, demand was also weakened by the societal fallout of the pandemic. Specifically, as Germans spent more time at home during the year due to lockdowns, social distancing and remote working, many were less inclined to maintain their regular p...
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Euromonitor International's Personal Care Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
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Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content
Personal Care Appliances in Germany
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Body shavers worst affected as COVID-19 curbs demand for most product types
More companies streamline their businesses, increasing potential for consolidation
E-commerce receives major boost from COVID-19 but hypermarkets also benefits
RECOVERY AND OPPORTUNITIES
Swift recovery should see volume sales surpass 2019 total by end of 2021
Migration from battery to electric toothbrush units will continue
Digital acceleration creates potential for emergence of new brands
CATEGORY DATA
Table 1 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 2 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Body Shavers by Format: % Volume 2015-2020
Table 6 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 7 NBO Company Shares of Personal Care Appliances 2016-2020
Table 8 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
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