Pre-paid cards growth was limited by the COVID-19 pandemic in 2020. All types of pre-paid cards struggled to attract new users as a result of the impact of social isolation measures and other restrictions related to outside-home and tourism activities. In addition to the COVID-19 crisis, pre-paid cards are also facing growing competition from alternative payment formats, with a growing number of consumers preferring to pay via debit or credit card. In addition, mobile-based pre-paid cards are be...
Euromonitor International's Pre-Paid Card Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
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Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Pre-Paid Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENT:

KEY DATA FINDINGS
2020 IMPACT
Strong potential for pre-paid cards despite negative impact of COVID-19 lockdown
Demand supported by strong popularity as meal cards throughout Turkey
Rising demand fuels increasingly fragmented competitive environment
RECOVERY AND OPPORTUNITIES
Quick recovery from pandemic expected given widespread demand for convenience
Strong growth potential for open loop cards among unbanked and young consumers
Growing competition from new cards and operators
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 2 Pre-paid Cards Transactions 2015-2020
Table 3 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 4 Pre-paid Cards Transactions: % Growth 2015-2020
Table 5 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
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Table 7 Open Loop Pre-paid Cards Transactions 2015-2020
Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 9 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 10 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 11 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 12 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
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Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 22 Forecast Pre-paid Cards Transactions 2020-2025
Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 24 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 27 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer payments
COVID-19 country impact
Pandemic fears accelerate shift towards cashless society
Adoption of new technology boosts debit card usage
Visa and MasterCard experiencing growing competition from local operators
What next for consumer payments?
MARKET INDICATORS
Table 29 Number of POS Terminals: Units 2015-2020
Table 30 Number of ATMs: Units 2015-2020
Table 31 Value Lost to Fraud 2015-2020
Table 32 Card Expenditure by Location 2020
Table 33 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 34 Domestic versus Foreign Spend 2020
MARKET DATA
Table 35 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 36 Financial Cards by Category: Number of Accounts 2015-2020
Table 37 Financial Cards Transactions by Category: Value 2015-2020
Table 38 Financial Cards by Category: Number of Transactions 2015-2020
Table 39 Consumer Payments by Category: Value 2015-2020
Table 40 Consumer Payments by Category: Number of Transactions 2015-2020
Table 41 M-Commerce by Category: Value 2015-2020
Table 42 M-Commerce by Category: % Value Growth 2015-2020
Table 43 Financial Cards: Number of Cards by Issuer 2015-2019
Table 44 Financial Cards: Number of Cards by Operator 2015-2019
Table 45 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 48 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 49 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 50 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 51 Forecast Consumer Payments by Category: Value 2020-2025
Table 52 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 53 Forecast M-Commerce by Category: Value 2020-2025
Table 54 Forecast M-Commerce by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

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