Ready meals is expected to strongly benefit from the widespread impact of COVID-19 in Serbia. As consumers are worried about an uncertain future and would rather reduce the number of times they need to go to the shops in order to reduce their chances of infection, many consumers began to stockpile products that can be stored for a long time. Many products in ready meals are suitable for stockpiling, such as frozen ready meals, which are expected to lead retail value growth in ready meals in 2020...
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Euromonitor International's Ready Meals in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
Frozen ready meals sees demand boosted by the COVID-19 outbreak
Chilled ready meals sees sales hit by lockdown
Self-heating ready meals products gain in popularity during lockdown

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RECOVERY AND OPPORTUNITIES
Category leader building strong platform for growth in forecast period
Chilled ready meals faces stiff competition from food delivery
Self-heating ready meals subject to safety concerns

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CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 6 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 7 LBN Brand Shares of Ready Meals: % Value 2017-2020

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