Value sales of ready meals are experiencing a sharp rise in 2020 as a result of consumers spending more time at home and, in turn, eating more meals at home, first as a result of the lockdown in the early months of the year and later due to other pandemic-related restrictions, including the closure of foodservice outlets. Stockpiling early in the year, particularly the stockpiling of shelf stable ready meals and frozen ready meals, is expected to result in an increase in value sales by the end o...
Euromonitor International's Ready Meals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Ready Meals in Austria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Demand for Ready Meals rises in 2020 as Austrians have breakfast at home more often during pandemic
Health-conscious consumers increasingly demanding Ready Meals with reduced sugar
Posting strong value share, Adolf Darbo keeps strong lead in Ready Meals in 2020
RECOVERY AND OPPORTUNITIES

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Ready Meals in Austria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Value sales of Ready Meals see sharp rise as Austrians, home-bound due to COVID-19, look for quick and easy meal solutions
Increased demand in 2020 showcases consumers’ changing Ready Meals preferences
Despite slight decline in value share, Unilever Austria and its Knorr brand continue to dominate Ready Meals in 2020
RECOVERY AND OPPORTUNITIES
Value sales to rebound but only minimal growth projected over the forecast period as Ready Meals seeks to promote healthier image
Shelf stable Ready Meals to rely on innovation to boost value sales over the forecast period
Ready Meals to increasingly an on-the-go option
CATEGORY DATA
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TABLE OF CONTENT :
Ready Meals in Austria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Value sales of ready meals spike in 2020 as consumers settle in at home due to pandemic-related restrictions
Dinner mixes sees value sales surge in 2020 as Austrians seek better meal options during pandemic
Despite slip in value share, Rewe International maintains leadership in ready meals in 2020
RECOVERY AND OPPORTUNITIES
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Value sales of ready meals to bounce back with steady growth over the forecast period
Ready meals to continue to address growing demand for healthier but convenient meal solutions
Freshness expected to become more important for ready meals over the forecast period
CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 7 NBO Company Shares of Ready Meals: % Value 2016-2020
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Table 8 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 9 Distribution of Ready Meals by Format: % Value 2015-2020
Table 10 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 11 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
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