Gym closures are expected to have a negative effect on the category as a whole in 2020 as many consumers purchase and consume products in sports nutrition in conjunction with particular exercise regimes and specific types of workouts (predominantly weightlifting). Furthermore, restrictions in outdoor exercise will also reduce the demand for sports nutrition products in 2020.

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Euromonitor International's Sports Nutrition in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sports Nutrition market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor

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International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Gym closures leads to poorer performance of a still developing category

New products introduced to already fragmented category, challenging more established players

Leader Trec Nutrition benefits from advertising and positioning in pharmacies and gyms

RECOVERY AND OPPORTUNITIES

Healthier lifestyles and wider product availability support further dynamic growth in 2019

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Convenience trend to drive sales of single use protein products

E-commerce continues to grow thanks to young target consumers

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2015-2020

Table 2 Sales of Sports Nutrition by Category: % Value Growth 2015-2020

Table 3 NBO Company Shares of Sports Nutrition: % Value 2016-2020

Table 4 LBN Brand Shares of Sports Nutrition: % Value 2017-2020

Table 5 Forecast Sales of Sports Nutrition by Category: Value 2020-2025

Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

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Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020

Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 13 Penetration of Private Label by Category: % Value 2015-2020

Table 14 Distribution of Consumer Health by Format: % Value 2015-2020

Table 15 Distribution of Consumer Health by Format and Category: % Value 2020

Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

…continued

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