Global Web Analytics Market Size, Share, Growth, Industry Trends and Forecast 2020-2030

The Global Web Analytics Market size held USD 3.7 billion in 2020 and is expected to reach USD 21.2 billion by 2030 with a CAGR of 19% during forecast period.Web analytics is the process of tracking the web traffic, analysing and reporting web data to understand and optimize web usage. Moreover, it can be used as a tool for business and market research to examine and improve the effectiveness of a website. A web analytics solution help in understanding the web data to acquire new visitors, visitor behavioural analysis, path analysis and the pages that are visited most. Using web analytics, a business can understand their customer demographics and track other metrics like click-through rate, conversion rate and bounce rate. Furthermore, it’s easy to use, less expensive (often free) to implement and it can obtain a complete picture of customers, enabling to serve them in better and more targeted ways.
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Market Dynamics and Factors :
Constantly growing data volume and increased awareness about the effective utilization of vast chunks of unorganized data are creating demand for web analytics. Businesses are inclining towards data-driven operations that help them take decision according to the facts obtained, resulting to boost the growth of web analytics market. Also, consistent rise in online shopping, rapid adoption of marketing automation platforms and shift towards data driven businesses, increasing digitalization and urbanization are expected to support the growth of the web analytics market. Owing to its ability to analyze real-time web content on the internet, Owing to its ability to analyze real-time web content on the internet, the market is in great demand. However, concerns associated with data privacy are anticipated to hinder the web analytics market growth.
Market Segmentation:
Global Web Analytics Market – By Deployment
Global Web Analytics Market – By Application
Online Marketing
Marketing Automation
Mobile Analytics
Content Marketing
Global Web Analytics Market – By Solution
Search Engine Tracking & Ranking
Heat Map Analytics
Behavior Based Targeting
Global Web Analytics Market – By Service
Professional Services
Support & Maintenance
Global Web Analytics Market – By End-user
Global Web Analytics Market – By Geography
North America
Rest of Europe
Rest of Asia Pacific
Latin America
Middle East
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Geographic Analysis :
North America is leading the global web analytics market. The higher usage of smartphones and other smart devices in this region is going to expand the demand for web analytics, as there has been a drastic increase in website traffic across this region. Moreover, Asia-Pacific accounted the considerable share in the market and is expected to grow rapidly owing to increasing number of analytics outsourcing activities in the years to come. Increased implementation of the solutions & awareness amongst the businesses to utilize the huge chunks of unstructured online data are likely to boost growth of the market in the Europe.
Competitive Scenario :
The web analytics industry consists of a few major players like Adobe Systems Inc., AT Internet, Facebook Inc., Google LLC, IBM Corporation, SAS Institute Inc., Hotjar Ltd, Microsoft Corporation, Splunk Inc. and Webtrends Inc.
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How will this Market Intelligence Report Benefit You?
The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.
Exclusive insight into the key trends affecting the Global Web Analytics industry, although key threats, opportunities and disruptive technologies that could shape the Global Web Analytics Market supply and demand.
The report tracks the leading market players that will shape and impact the Global Web Analytics Market most.
The data analysis present in the Global Web Analytics Market report is based on the combination of both primary and secondary resources.
The report helps you to understand the real effects of key market drivers or retainers on Global Web Analytics Market business.
The 2021 Annual Global Web Analytics Market offers:
100+ charts exploring and analysing the Global Web Analytics Market from critical angles including retail forecasts, consumer demand, production and more
15+ profiles of top producing states, with highlights of market conditions and retail trends
Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand
Benchmark wholesale prices, market position, plus prices for raw materials involved in Global Web Analytics Market type
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