The brand has successfully leveraged social media to become a leader in the fitness industry. The brand is the first and only fitness-oriented online retailer to have a dedicated YouTube channel and has achieved organic traffic on this platform. The company also has a large audience on social media, with more than 6 million people using it daily. However, the site is not yet a one-stop shop, but it is a hub for information about the fitness world.
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It is easy to become a fitness idol. The website has a dedicated channel that features personal fitness stories of top athletes. This content helps a person decide which gyms are right for them. It is also a great way to engage with people in person. The founder of Gymshark, Ben Francis, has a YouTube channel with 176,000 subscribers. His videos are funny, informative, and oftentimes funny.