If you've been doing SEO for a long time, you must have noticed the increasing prevalence of long tail keywords. SEO services in Mumbai have started using long tail keyword to find more useful keywords with low competition and high traffic. With the advent of speech-to-speech technology, people have used increasingly longer keywords to find the results they were looking for. The birth of voice search has lengthened the keywords. These keywords also tend to have a high conversion rate. SEO services in Mumbai usually take advantage of this fact and have incorporated long tail keywords into their SEO strategy. So how do you target long tail keywords and why should you do it?

It has become easier and easier to research and find keywords. The existence of effective keyword finding tools has made it easier for SEO services in Mumbai to find long tail keywords that have high conversion rate and less competition. SEO services in Mumbai use these long tail keywords to boost their content once they find it using the tools they use for research. It was hard to find long tail keywords and research them before these tools existed, but now it's easier and should become a staple of your SEO strategy.

So what are long tail keywords? Long tail keywords are very specific, very specific phrases that target exactly what the consumer is looking for. These keywords have very low competition, lower search volume, but extremely high conversion rate. SEO services in Mumbai call these phrases long tail keywords because if you trace them in the search volume, those keywords would be in the long tail of the search volume. This means that few people actively search for the keyword in a month. But because there is so little competition at the end of the spectrum, they're easy to rank for, and because these keywords are so specific, they usually lead to higher conversion rates.

Long tail keywords are usually more specific and people have a clear intention behind purchasing the product. For example, instead of the keyword "house" you can use "2 BHK houses for sale in Colaba". A house finder user can search a million things including movies, but when the person searches for the last option, it is clear that they have plans to buy the house in Colaba. Even though fewer people are searching for you, people are more likely to search for your website because you have targeted that keyword. SEO services in Mumbai use it to have higher conversion rates than just idle click. Fun fact: long tail keywords have nothing to do with word length; They are usually 2 to 3 words long.

It also helps you to optimize your semantic search. As we said earlier, times have changed and technology has changed with them. The younger generation is actively using text-to-speech and search bots to find what they want. SEO services in Mumbai are taking advantage of this. The rise of this technology has led to more detailed research. So, for example, people who previously searched for "Chinese food" now use search bots and search for "the best Chinese restaurant near me." This has led Google and other search engines to provide very detailed results for the query. And because it is so specific, you have little traffic on the keyword, but most of the time you will see conversions.

These keywords are incredibly valuable to a business even with less traffic; keyword conversion makes its use incredibly useful for a business. SEO services in Mumbai should let businesses know what they are doing when targeting long tail keywords.

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