The most-significant drivers for the growth of the Italian online automated external defibrillator market are the increasing geriatric population, rising prevalence of cardiovascular diseases (CVD), escalating awareness about the benefits of online purchase of such medical devices, and surging installation of AEDs in public places. As a result of all these factors, the revenue of the market, which stood at $1,751.9 thousand in 2019, is predicted to display a 3.4% CAGR between 2020 and 2030 (forecast period), to reach $2,512.5 thousand by 2030.

Semi-automatic and fully automatic are the bifurcations of the Italian online automated external defibrillator market, on the basis of technology. Of these, the fully automatic bifurcation generated the higher revenue during 2014–2019 (historical period), because such devices require lesser human involvement than the semi-autonomous kind. AEDs study the heart rhythm to see if the person needs an external electric shock to restore the sinus rhythm. While a semi-automatic AED requires a human to press the button that sends the electric shock to the cardiac pacemaker, a fully automated AED accomplishes this task on its own.

The key factor driving the growth of the Italian online automated external defibrillator market is the increasing number of people suffering from CVDs. As per the World Health Organization (WHO), 20.5% of the deaths in the country in 2017, which equaled 108,924, were due to coronary heart disease (CHD), heart failure, and stroke. The incidence of such diseases and health issues is rising due to the growing obese population, rampant alcoholism and smoking habits, fatty diet (Italy has a rich culinary tradition of cheeses), environmental factors, oxidative stress, and genetic factors.

A significant reason the sale of AEDs is increasing via online channels is the advantages offered by e-commerce platforms. For one, online shopping websites allow people to compare numerous models of AEDs, so they can pick the one that best suits them. In addition, considerable discounts and a large number of deals and coupons are available on such websites, which make the products on offer more cost-effective. Moreover, people don’t have to worry about going to the store to pick the product up, as most e-commerce platforms offer delivery service.

The Italian online automated external defibrillator market, which has a fragmented nature, is characterized by a number of companies, including SCHILLER AG, Koninklijke Philips N.V., Defibtech LLC, Nihon Kohden Corporation, ZOLL Medical Corporation, Progetti S.r.l., Stryker Corporation, CU Medical System Inc., and Cardiac Science Corporation. To gain a larger foothold in the country, these players are launching new products, with hopes of reaching a wider customer base. For instance, GEO SAVER AED, a portable AED, was launched by AMI Italia Srl in 2018. This dual-battery AED also streams a person’s electrocardiogram (ECG/EKG) reading in real time.