Do you have at least some idea what's worse than an inadequately fitted t-shirt? An ineffectively designed one. That's the reason, if you want to stand out in today's e-commerce space, you need to offer customers the option to design their own products.
Let us say you have a little e-commerce store and you are running on budget constraints. You might not have the facility to print t-shirts on both sides. Or on the other hand, you might be able to deliver just on certain days.
Utilizing the flexible backend of a Magento Product Designer Tool, you can make changes in the backend that reflect in the front end.