Before the boxes are made, the paper printed and the logo published, there is the process of knowing what your packaging will look like. The designing and ideating is the beginning of the journey. Once you know what you want, this is where pre-press comes in.

Pre-press includes all the processes between creating the layout and the final printing. From artwork and consultations, colour management to digital proofing, Pre-press includes services that require technology as well as creativity.

The Pre-Press Market

As more and more companies want to align their packaging with evolving consumer preferences and tastes, pre-press printing has emerged as an ideal way to keep on track of changes and creativity. The Pre-press Packaging Market in the year 2018 was valued at ~US$ 3.5 Bn and is predicted to see a CAGR of ~4% during the forecasted period. It certainly is a big deal in the packaging industry to make sure the mocks, colors, and pixels are picture-perfect, and they are ready to pay for it!

In the pre-press industry, every solution must help the product stand out. Each task is to be done in perfection within an alarmingly short time. How does the industry manage such high expectations?

By evolving!

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