Running a profitable business isn't easy. It would help if you came up with new ideas time and again. Creating a website, putting some products on display, and writing a catchy description are the first few steps, but you need to put a lot more effort to increase brand awareness. Marketing is highly essential – you can’t sit and wait for your products to sell. Since you’re here, we thought of sharing our view of how Plastic Gift Cards increase brand awareness. Keep reading to find out!
What are promotional gifts?
Promotional gifts or merchandise are minor items that you give away at little or no cost. People call them freebies, promo products, or swag in the marketing field.
Everyone Loves the Idea of Getting Freebies
A cosmetic brand is most likely to send a free brush, blender, or mini lipstick as a freebie. They would want you to try it on. Whether it’s a girl or a boy, everyone likes to get freebies.
That’s precisely why a business needs to circulate few promotional gifts to increase brand awareness. You may think that once a person gets freebies – how will it create brand awareness?
For starters, if the product is good, they are most likely to rebuy it. Secondly, the consumer will wear or use the product, and everyone around them would ask where they got it from. They could tag your brand in social media posts and even leave a video review on YouTube and other channels.
Business is an investment, so you must be ready to shell out extra bucks to give freebies or promotional gifts to your consumers.
Building confidence and trust
Let’s face it – every person feels confused and fearful whether they should purchase a product from an online store or not. When you give away freebies (small items from your store with a logo on them), you allow the audience to TEST your product.
You won’t get the money for your product, but they would want to rebuy it once the consumer has tested your product.
The Power of Social Media Influencers
Everyone is present on social media. Perhaps it's wrong to say that EVERY person in this world is on social media, but most of the population uses Instagram, Facebook, and Twitter.
You might have heard of social media influencers. They are present on Instagram and YouTube. Since they have millions of followers, there is a chance that you will get more followers and prospective buyers onboard by getting in touch with an influencer.
Instead of paying a hefty amount to market your product, you can offer a promotional gift to the influencer.
Once they use the product creatively and include it in their posts, you will increase brand awareness and get many buyers.
Influencer marketing is highly effective, and that’s why you must send them freebies or promotional gifts. They can talk about your product and review it on their channel. Make sure you send your best products to the influencers!
Promotional gifts are now becoming a popular marketing strategy. Invest in a few mini Custom Plastic Gift Cards (with the brand’s logo) and send them to some of your valuable clients or influencers. It could be stationary, keyrings, USB sticks, or even wristbands. Perhaps PR.com.au can help you with a bulk supply of promotional gifts! Once it reaches the social media profiles or they flaunt it to the world, your brand will get the recognition it deserves.