mHealth is a term used to refer to the practice of medicine and public health supported by mobile devices. The term was first used by Robert Istepanian as "the emerging use of mobile communications and network technologies for health."

The field of mHealth has become a sub-segment of eHealth, dealing with the use of information and communication technologies, such as computers, mobile phones, GPS, patient monitors, etc., for health and information services.

According to a study, 60% of the time we spend in the digital world is spent using applications. mHealth is, as defined by the WHO, is the practice of medicine and public health supported by mobile devices such as smartphones, patient monitoring devices, digital assistants and other wireless devices.

These include lifestyle and wellness apps that connect people with medical devices or sensors, medication reminders, and health information through messaging and telemedicine services. Mobile apps will change the future of healthcare and clinical practice forever.

Millions of people all over the globe are incorporating apps into their routines. Whether it's to buy comfortable pants to work from home, manage the monthly budget or exercise, apps are increasingly integrated into daily life.

The importance of offering users a real engaging, consistent and reliable experience should not be underestimated. That is why Google and the researchers from the MTM consultancy developed a new model for companies to create a "winning application", capable of accompanying the user through the different stages of the purchase journey.

Raising awareness and getting users to download an app is just the first step in making it an essential part of their daily routines. Also, you have to engage with them throughout the entire journey, or you risk them going offline and uninstalling the app.

The ultimate goal is to get people to embed the app into their lives. Those who reach that point have such an emotional connection to the app that they feel like they "don't know what they would do without it."

Thus, they are likely to become daily, active users, invest time and money in the app, and recommend it to friends and family. But getting people there is not easy.

In recent years, health and wellness activities have expanded well beyond traditional gyms. Today, people can enjoy a workout, therapy, or meditation session anywhere, anytime, with all the necessary tools, techniques, and tips just a tap away.

The most important features for building a winning health and wellness app:

- Motivate users to reach their goals by showing their progress.
- Provide social features that keep users engaged.
- Update and improve your content regularly.
Also, an important factor in this decision is your budget. It will be more expensive if you want your app to work for multiple operating systems. What you can do is choose one for launching and, according to the results, go to others.

Create a landing page for your app, place a link to it in the home page of your website. Invite specialized bloggers and influencers to try it out and talk about it. Lastly, don't forget about traditional media. If you have a sufficient budget, include advertising on television, the press, billboards, etc.

Another promotion alternative is to run contests through your application. It generates noise around it so that people know about it.

Be also sure to consider ASO positioning. You shouldn't leave it out. The first thing to do is choose ASO keywords that you will use in your strategy. A tool that will help you in this task is Sensor Tower.

Other actions that you must take to position the application are the following:

- Optimize the title and description
- Select the most appropriate category. If the app works in several, choose the one with which it is most related.
- Include an attractive icon.
- Post descriptive screenshots, as these can influence the decision to download an app.
- Other factors that influence positioning are user ratings, comments and reviews

People often approach health and wellness as a long-term personal journey: to sustain it, they look for an ally to join them. Becoming that trusted partner requires being there at the right time to get discovered and make the getting-started step easy.

Follow the recommendations for your industry and start a non-stop journey to a successful application.