https://advisory.consulting/wp-content/uploads/2022/08/rzbXht7MJVM_maxresdefault-300x169.jpg 300w, https://advisory.consulting/wp-content/uploads/2022/08/rzbXht7MJVM_... 1024w, https://advisory.consulting/wp-content/uploads/2022/08/rzbXht7MJVM_... 768w" sizes="(max-width: 1280px) 100vw, 1280px" />Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.

https://advisory.consulting/how-to-create-a-great-brand-name-jonath...