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Admission Requirements for International Students in the UK from Sri Lanka
Posted by AHZ Associates on April 25, 2024 at 5:17am 0 Comments 0 Likes
Studying abroad can be an enriching experience, offering exposure to diverse cultures, top-tier education, and career opportunities. For students from Sri Lanka aspiring to study in the UK, understanding the admission requirements is crucial. This article aims to provide a comprehensive guide to the admission requirements for international students from Sri Lanka who…
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How to leverage ASO to increase ROI?
There are more than 5 million apps available to download on the Google Play Store and iOS App Store combined.
So it's not surprising that marketers have a hard time differentiating their app from others and driving higher clicks and conversions. Fortunately, App Store optimization can greatly assist them in this search.
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What is ASO?
App store optimization (ASO) is the process of increasing an app's visibility in the app store. Here's why ASO is crucial: According to figures from Statista, 41% of app customers browse the app store to discover new apps. Therefore, an investment to maximize your application visibility is key to unlocking ROI.
The different ways to maximize visibility include:
- Improve ranking in search results
- Have the app function on the app stores home page.
- Get the application included in different charts of "popular applications" in a general or specific category.
However, a higher rank will have no discernible impact on ROI unless users are forced to click and download the app. Effective ASO practices can help application marketers achieve these goals and increase the overall ROI of their marketing campaigns.
Leveraging ASO to Drive ROI
Successful ASO helps users find your app organically through search results. These users are generally more loyal and engaged than those who find your app as a result of paid marketing campaigns.
The impact of a successful ASO is further emphasized by the fact that search results make up the vast majority of most app installs.
Additionally, ASO also increases the effectiveness of its paid campaigns, social media marketing, and other user acquisition efforts.
With efficient ASO, you will see a significant increase in downloads from all marketing channels. Therefore, ROI improves and you get the most out of every dollar spent on marketing.
How to use ASO to increase ROI?
To successfully implement ASO, application marketers need to focus on the different elements of ASO, including application name, application logo, keywords, screenshots, application description, and metadata, among others.
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App Name
The app name and logo are the first a user sees in a list in the app store. The application name must be unique, relevant to the functionality of the application, and easy to read and remember.
The length of the app name can be 50 characters for the Google Play Store and 30 characters for the iOS App Store. The application name should also include the most relevant keywords, if possible.
Keywords
When users are unsure or do not have specific preferences, they use keywords or phrases to find an application that serves their purpose.
If your app's name and description include relevant keywords (without cluttering or overdoing it), it will likely improve your app's ranking in search results. Therefore, marketers must learn to determine which keywords to use. Consider the following best practices to get started:
- Look for words that describe the basic features of your application.
- Look up the synonyms for these words.
- Use as many long-tail keywords as possible.
- Look for similar apps and see what their names are.
- Use the application category as a keyword, if applicable.
- Look for words that people generally use when searching for apps in that category.
According to App Radar, 65% of all downloads occur directly after a search. Therefore, the importance of using the right keywords cannot be overstated.
Screenshots and Videos
Screenshots and videos do not necessarily play a role in improving an app's ranking or visibility. But they are crucial when it comes to conversion, and Conversion Rate Optimization (CRO) is a key element of ASO.
Once the user finds your application, clicks on it and reaches the application page, what he sees should be aesthetically appealing. So, focus on the visuals of the screenshots and videos that you present on the app page.
But make sure the functionality of the app is well demonstrated as well. Remember to also meet all size and design requirements.
Conclusion
Most marketers focus exclusively on paid campaigns and SEO and pay very little attention to ASO, if at all. But that's a mistake app marketers can no longer afford to make.
To get the maximum return on investment, marketers must use all the tools at their disposal. They must select and implement a well thought out combination of paid campaigns, social media marketing, SEO, and ASO.
For powerful ASO and other digital marketing solutions, contact Envigo. We serve a host of businesses, from startups to Fortune 500 giants, with an enthusiastic approach focused on ROI. Visit our website today for more information.
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