After doing your research, building out your keyword targets, and creating great content, you come across Google changes. The sheer thought of finding yourself in this situation is reason enough to send shivers down your spine. And you’re not to blame since these changes mean you automatically have to adjust your marketing strategy accordingly.

Skimp on this and your online business might struggle to remain competitive. Before you know it, your business is falling down the pecking order. Well, that’s a situation you never want to put yourself in after investing a lot of money in the success of your venture. The good news is you can prevent this from happening by updating yourself on the latest Google search statistics.

And that’s precisely what we are here to help you with today. Below are some of the Google Search statistics you need to know in 2022.

You might not know this, but Google processes comprise more than half of mobile searches in the United States alone. And there is nothing wrong with that since a good percentage of internet traffic emanates from mobile devices. No wonder you should make it the norm to use mobile-friendly design elements to win over a huge share of the market. When you provide a better mobile user experience, rest assured your business will remain competitive at all times.

It is quite evident that Google dominates the search engine space with close to 91.56% market share. After all, Google is the most visited website in the world and you should never hesitate to leverage what it offers business owners. You don’t have to go overboard to take advantage of Google since you merely have to focus on creating high-quality content. Furthermore, prioritize keyword research as it helps improve the ranking of your website on Google.

You need to be aware of the important Google Search Statistics to avoid being left behind as others leverage this search engine to win over a huge share of the market. Keep in mind most people are now turning to the internet when in dire need of products and services. If your business lacks a solid online presence, rest assured it is doomed to fall down the pecking order sooner or later. You can read more important Google Search statistics in 2022 here.