Expeditious population growth in the country, growing implementation for the health & hygiene and to put various regulation and guidelines into action at institutional sites and industrial workplaces for maintaining OSHA norms related to hygiene are the key factors driving the demand for the cleaning chemicals in India through 2022- 2026

According to ChemAnalyst report, “India Cleaning Chemicals Market, By Product Type (Laundry, Floor Cleaner, Toilet Cleaner, GPC, Kitchen Care and Others) By End Use Sector (Residential, Institutional, and Industrial), By Sale Channel (Direct Sales and Indirect Sales), By Region (West, South, North, East), Competition Forecast and Opportunities, 2012-2026 “ Indian Cleaning Chemical market stood at USD 20754 million in terms of value as of 2021, and is projected to grow at CAGR of 9.80% to reach USD 3345 million by 2026. The Cleaning chemicals market in India is highly competitive with majority of the market governed by small & medium scale manufacturers and local manufacturing units. Presently, penetration levels in the country are very low for top tier players, so there is ample room for expansion of all the players. Moreover, companies are advised to focus on acquiring other small players to increase their market share.

Cleaning chemicals are the substances serving the key role of removing dirt & grease including dust, smell, and water insoluble substances, killing bacteria viruses and eliminates other microorganism growth on the clean surfaces. There are various grades of cleaning chemicals in the market giving out the wide range of utilization such as, surface disinfectants, sanitizers, and general-purpose cleaners. Surface disinfectants are majorly used as floor cleaners, Toilet cleaners, etc. while the general-purpose cleaners include detergents (for laundry), soap, kitchen care cleaners, etc.

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Based on, end use industry the market is segmented into 3 sectors: residential, industrial, and institutional. Residential sector is touted to be the largest market of cleaning chemical industry in India. As of 2021, more than 60% of the total cleaning chemical was consumed in the residential sector for household cleaning such as, laundry, floor cleaning, toilet cleaning, and for other general purposes. The market is estimated to grow with a healthy annual growth rate of 11% to reach USD 2444 million through 2026. In the institutional sector the demand for the cleaning chemicals stood at USD492 million, in 2021.The cleaning chemicals are witnessed a surge in the demand due to increasing concerns for health & hygiene and sanitation standards at the commercial and hospitality establishments. Furthermore, the outburst of COVID-19 virus increases the awareness among the consumer regarding the benefits of sanitation. The Industrial Cleaning Chemical market size is stood at USD152 million and is projected to grow at annual growth rate of 6.31% to reach USD 210 million through 2026. The growth of the market is primarily triggered by its increasing use in the refining & petrochemical and power generation industries.

Regionally, the market is divided into four regions: East, West, North and South. Country’s Western region is holding the largest market share of 32%, which makes approximately, 606 USD Millions and is estimated to grow at a CAGR of 9.26% to reach 1057 USD Million by 2026. Followed by the North region, that hold up 28%, which is expected to grow at healthy annual growth rate of 9.26% to reach 940USD million. Increasing population, rising incidence of various infectious diseases, rapid urbanization, number of new commercial setups and increasingly stringent safety standards owing the market growth in both regions.

Leading States driving the demand of cleaning chemical industry in the country are Maharashtra, Gujarat, Tamil Nadu, Andhra Pradesh & Telangana, and Others. As of 2020, Maharashtra State is holding largest the market share of around 14% as the population in the state is well focused about personal hygiene and Cleanliness, also there is good product availability in the state. Rest of the leading states holds around 26% of the total market. Remaining 60% of cleaning chemical products are consumed all over the country depending upon the demand.

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Impact of COVID-19 on Indian Cleaning Chemicals Market

The COVID-19 pandemic has caused significant disruption in healthcare systems in the country, with hospitals being overwhelmed due to the increasing influx of patients. This has led to high demand and uptake of cleaning chemicals and surface disinfectant (especially chlorine and Alcohol based chemicals) like laundry, hand washes, Floor Cleaners and Toilet and Washroom cleaners etc. in the hospitals to provide healthy & hygienic environment and to avoid spread of various infections in the country. According to the World Health Organization, every year many civilians get infected by Hospital Acquired Infections (HAIs). The primary reason behind the spread of infection is poor sanitation conditions and general uncleanliness in the health care facilities. Increasing health concerns across the country would drive the market for cleaning chemicals and surface disinfectants in the coming years.

Temporary hospitals, Covid Retention Centre and Quarantine centers are also being set up in India to deal with the pandemic. Spread of COVID-19 has been boosting demand for cleaning and disinfection products in the hospitals on account of surging awareness about health and safety. The ongoing pandemic and consequent protocols that have been implemented to address public health and safety concerns have further led to a rise in demand for cleaning chemicals. Existing recommended cleaning and disinfection procedures for health-care facilities should be followed consistently and correctly. Under OSHO guidance on cleaning and disinfection, Linen should be laundered and the areas where COVID-19 patients receive care should be cleaned and disinfected frequently, which also led to rising demand in the cleaning chemical Industry.

The pandemic and resultant increased awareness for sanitization has encouraged the population to disinfect objects which come into their contact on a regular basis as a preventive measure against spread of coronavirus. Additionally, multiple awareness programs regarding the maintenance of hygiene and sanitation levels amongst the masses is affecting growth in a positive way. Companies across the globe are ramping up their production to facilitate the sudden spike in demand from households.

According to ChemAnalyst report, “India Cleaning Chemicals Market, By Product Type (Laundry, Floor Cleaner, Toilet Cleaner, GPC, Kitchen Care and Others) By End Use Sector (Residential, Institutional, and Industrial), By Sale Channel (Direct Sales and Indirect Sales), By Region (West, South, North, East), Competition Forecast and Opportunities, 2012-2026”, India cleaning chemicals market is controlled by these major players, namely– Hindustan Unilever pvt. Ltd., Reckitt Benckiser India, Proctor & Gamble, Diversey India Pvt. Ltd., Schevaran Laboratories Pvt. Ltd., Satol Chemicals, Ecolab India, Buzil Rossari Pvt. Ltd., Jyothy Laboratories Ltd. RSPL Ltd. Wipro Ltd., Godrej Industries Ltd., S.C. Johnson Products Pvt. Ltd. among others.

“Cleaning Chemicals are substances, serves the major purposes of cleaning, sanitation and disinfection and, to eliminate or inactivate the pathogens present on the surfaces for the healthy and hygienic living. In India, the health sector has made enormous strides, the life expectancy has reached to the average of 60 years. Many communicable diseases are expected to continue to remain a major public health problem in the coming decades posing a threat to health security of the country which in turns spikes the demand for the cleaning chemicals in the upcoming years, that offer several opportunities for the manufacturers to expand their capacities to fill the growing demand and supply gap during the forecasted period.” said Mr. Karan Chechi, Research Director with ChemAnalyst, a research based global management consulting firm promoting ChemAnalyst.

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