It is stated by P&S Intelligence, the total size of IPTV market was USD 30,134 million in 2022, and it will reach USD 107,271 million by 2030, advancing at a growth rate of 17.20% in the years to come.

The wireless category will grow faster, with a higher growth rate of about 19% in the years to come. Furthermore, wireless IPTV offers extended access to IPTV and related services to the user. The user might consume the services on any device anytime.

This needs a wireless network technology for supporting networks, services, and AV content for meeting the demand of the consumers, regardless of user location. Also, the wireless transmission lets for flexible bandwidth and high- speed content transmission.

The residential category had the larger share, accounting for over 52% share, in 2022. This is because of the fact that users watch shows of their interest at home.

Though, with the increasing interest of corporates for communicating with their employees, improving training, meeting compliance requirements, and reducing travel costs, the industry will witness the faster growth in the enterprise category in the years to come.

Also, corporate entities across numerous industries, including hospitality, energy, finance, education, media, healthcare, and transport, are progressively using IPTV services for building additional revenue streams, including targeted advertising.

The smart TVs category will grow the fastest with a share of 18.8%, in the years to come. This is because of the usage of these TVs in households, because these devices offer smart features furthermore to internet connectivity for enhancing the TV-watching experience.

Recently, smart TVs are appealing to consumers because of their increased affordability, advanced performance, and improved streaming experiences.

APAC IPTV market will grow the fastest in the years to come. This can be majorly credited to the increasing subscriber count, growing usage of technically cutting-edge devices for consumption of content, and snowballing shift from conventional TV-watching to on-demand or online show-viewing.

Though the regional industry has low average revenue per user, as compared to other regions, nations for example China and India are contributing substantial revenue to the business. Also, the nations are offering significant growth prospects to the key players.

With main IPTV providers, for example China Telecom and Bharti Airtel, getting support from the government, the prospects for the industry growth in the Asia Pacific look bright. Furthermore, regional providers are emphasizing more and more on increasing the broadband usage and improving infra.

In the years to come, the regional market will grow because of changing user preferences and increasing requirement for OTT services and online content.

It is because of the increasing interest of telecom companies and key vendors of IPTV, the demand for IPTV will increase considerably in the future.