Running your company is the greatest adventure you can embark upon. Each day, you work with some of the biggest clients in the country or see your product loved by innumerable consumers. It all feels like a dream. However, things can change overnight, and you may find your company in a crisis. A crisis can refer to any situation that jeopardises the company you spent years building. It can be internal or external.
During a crisis, your competitors await an opportunity to overtake your company. Hence, it is important that you address the crisis as soon as possible. However, it is more important to address the crisis correctly. Clear and smart crisis communication helps you tackle the crisis and bounce back without much trouble. You should also prepare a solid crisis communication plan. Following is a mention of the key elements of such a plan:
A detailed plan
As mentioned, in the first step, prepare a crisis communication plan. Think about the various kinds of crises your company can face. Even if they sound bizarre, note them down.
Then, think of the best ways to deal with each crisis. Look for several ways, not just one, to deal with a situation. Make the plan as detailed as possible. It will help you deal with the crisis smartly and without panic.
A trustworthy spokesperson
A spokesperson has a very important role to play in the execution of a crisis communication plan. The spokesperson should be someone you can count on. They should be someone your company employees, customers, media, and the public will like and trust. They also need to undergo specialised training.
Typically, reputation management professionals take care of crisis communication. They train the spokesperson to answer questions with tact and grace. The spokesperson must go through several mock interviews and press conferences to be absolutely prepared.
It all boils down to the message you send during a crisis. When developing a crisis communication plan, you should curate the messages you plan to send to your employees and the public. Do not wait until the last minute for message development. You will likely make a mistake.
The crisis communication experts can step in here. They can help you curate a simple and clear message to address the crisis at hand. They would also aid you in understanding the right time and mediums of communication to send the message.
A contact list
During a crisis, you need crisis communication support. You need your senior executives to step up, address the crisis, and communicate the way forward. You also have to address the media and put out a message on online platforms. Preparing a contact list can come in handy. It will let you communicate the necessary information correctly and without any delay.