New Balance: A Legacy of Innovation and Comfort



The story of New Balance is a testament to innovation, resilience, and the pursuit of perfection in athletic footwear. From its humble beginnings to its current status as a global leader, New Balance has consistently set the bar high for quality, comfort, and style.



Founded in the early 1900s by William J. Riley, New Balance began as a company focused on improving shoe fit with arch supports. The name “New Balance” was… Continue

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