This is among the greatest SEO Myths that need to be buried. It is frustrating to hear people say that "SEO is dead". What they do not comprehend is that SEO will continue to live as long as search engines are around. Every time a keyword is entered in search engines, users will see pages that are related to that specific search term, which is called SEO. When advertisements surface area, they are used for PPC marketing, which is another technique to gain conversions.