Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance.[9] Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B."[10] Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.[11] In January 2017, Google launched Penguin 4 update which devalued such link spam practices.[11] The significance of search engine rankings is high, and it is regarded as a crucial parameter in online business and the conversion rate of visitors to any website, particularly when it comes to online shopping.[12] Blog commenting, guesthttps://forums.planetdestiny.com/members/chandanareddy.1457/
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blogging, article submission, press release distribution, social media engagements, and forum posting can be used to increase backlinks. Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work.[13] There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks. It has been estimated that the average cost of buying a link in 2019 was $291.55 and $391.55, when marketing blogs were excluded from the calculation.